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13 Ways Nonprofits Can Use Instagram Smarter in 2018

Ever feel like there aren’t enough hours in the day? Then you’re probably working for a nonprofit! As one person who’s slammed with the workload of five employees, it may seem impossible to give Instagram the attention it deserves. That’s why this guide is here: to help you optimize your Instagram strategy and posts so…

8 Twitter Strategy Tips for Medium and Small Businesses in 2018

Is Twitter new to you? Are you trying to decide where to spend your social media marketing budget this year? Do you want to learn more about what to do with Twitter’s ever-evolving algorithm and channel in 2018? In 2017, Twitter was the second favorite social media platform for businesses. That’s why we put together eight tips…

Instagram 101: 6 Tips for Effective and Engaging Posts in 2018

Instagram isn’t just for food porn and pretty pictures; it’s for brands that want to engage with their audiences. That’s because Instagram is the number one performing social media platform for engagement! And since more than 800 million people use Instagram every month—logging an average of 15 minutes per day—you have a huge opportunity to connect…

Your Beginner’s Guide to SEO

Search Engine Optimization is a vital part of content marketing—whether you’re an owner of a small business, a marketing professional who wants to learn new skills, or anyone who is trying to develop a website. Founders Clair Jones and Caroline Maurer were asked to teach a class on this very topic. If you want to…

Managing a Remote Content Team? Use these 7 Tips

Remote is the way of the future! Read about seven tips you can use today and every day to better manage your freelancers and remote staff in my article featured on the Content Marketing Institute.

3 Ways Even the Most Boring Products Can Be Turned into Compelling Content

Not to offend you, but is what you sell boring? It’s okay! Not everyone can be Disney and pimp princesses or Google and make self-driving cars. What’s not okay is if your content is boring. You might be scratching your head wondering how to connect the dots between your mundane products and engaging content. However, it’s…

4 Tools to Help You Stay Hands-On with Freelancers

Does the idea of handing over important projects to someone across the country terrify you? Time to get used to it. By 2020, 50 percent of the American workforce will be remote—including your freelancers. But just because your remote workers are out of sight, doesn’t mean they have to be out of reach or out…

5 Tools to Publicize Your Content and Make it Go Viral

Beautifully executed content looks polished and professional, but content on its own doesn’t have legs to get in front of the right people. To make your content go viral, increase your website’s search engine ranking, and drive more traffic to your website faster, you need to combine top-notch content with public relations/outreach. It really does take two to tango. To get…