If you know us, you know we're all about a well-defined marketing strategy. But to create and execute a marketing strategy, you need a digital marketing budget. And to do that, you need to decide how to allocate your marketing budget per channel efficiently and...

Comparing Shopify vs WordPress requires a thoughtful review of your business and marketing goals, as well as your short and long-term budget. Both Shopify and WordPress have their distinct advantages.

On one hand, Shopify’s simple, straightforward system opens the e-commerce option for small business owners with little upfront investment. But WordPress paired with an e-commerce plugin like WooCommerce, while more costly to launch, often means a more modest yearly investment.

Shopify is a streamlined solution for small businesses that just need to get a site up quickly. And large businesses with thousands of products that don’t want to invest in organic SEO. But WordPress can be just as user-friendly with the right setup and offers many more plugin and tools options. Plus, it’s much better for SEO and content creation.

Let us climb up on our soapbox and proclaim this statement for all to hear: Content is still King! We will continue to shout this from the rooftops until every business believes in, understands, and experiences the value of content. So, if you're asking yourself, "how...

Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged market, closes sales, and builds brand affinity and awareness. But how much should your business set aside of its marketing...

Hashtags for Instagram are like a Google search for social media. Whether they’re hidden within a comment below your post or staggered in your caption, Hashtags are QUEEN. They help users find new content, widen the audience of your posts, and grow your potential to gain new followers. On Instagram especially, hashtags can be a powerful tool to help you grow your brand. 

If you’re curious about tips and tools to bring your #hashtaggame to the next level, keep reading. 

A standing ovation for you! 🙌🏻🙌🏻🙌🏻If you're asking "How much should I spend on marketing" this year, then you're already leaps and bounds beyond many small business owners. That's because so many businesses fail to plan for the big picture—and therefore, don't invest...