Smile more. Thanks, girls! If you’re one of the many women in the workplace, you’ve probably heard your fair share of cringe-worthy things from male co-workers. Here are some of the things we hated hearing so much that we founded our 100% women-owned marketing agency.

You may not stay on top of the latest fashion trends, but as a dentist, oral surgeon, periodontist, and/or orthodontist, you absolutely need to know the top dental marketing trends of 2020! Do you strive to compete with other local dental practices, better educate your patients, offer more cosmetic services, or all the above?  Your practice will thrive when you incorporate these dental marketing trends into your 2020 marketing plan.

In case you didn’t know, crafting effective case studies for green businesses and sustainable brands is kind of our thing. You have smart, thoughtful clients—and you don’t want to put them to sleep with a boring, dry case study. Right? Unfortunately, most of the case studies you’ll read from solar installers, sustainability consultants, eco-conscious construction companies, and green architectural firms are snooze-fests—even to the most tech-nerdy of us. Sure, you could accept this as the standard. Or, you could breathe life into your case studies and make them informative, entertaining, and persuasive pieces of content that consumers and industry leaders alike will want to read. 

Your customers want to know who you’ve helped and how you helped them. A great case study shows future clients what you can do for them and why your business is better than the competition. Is your product the most innovative? Does your customer service team go above and beyond? Are you leading the charge on a particular new technology in your industry? 

Here are seven ways to better showcase your data-driven customer and product success stories through strategic case studies. 

Is your Instagram for Business profile performing as well as it could be? Make sure you optimize your profile, use Insights, incorporate content on your feed, Stories, and IGTV, and more! Read on for tips that will enhance your social media marketing on Instagram in 2020.

Do you own a legal medical cannabis or CBD business? Then you already know that maneuvering state and federal laws can be a real headache. While your product helps people with chronic illnesses, painful injuries, and debilitating depression and anxiety, cannabis is viewed as a recreational drug to some—not a legitimate medical treatment. And CBD often gets lumped unfairly into the same category. To broaden your reach, grow your following, and avoid penalties or deletion of your social accounts, incorporate these eight tips into your social media content strategy.

Everyone wants to look their best—and cosmetic and plastic surgery are more popular than ever with accessible outpatient procedures. To attract new patients and keep existing patients coming back for more, you’ll need to dress to impress with strategic social media marketing tips for cosmetic and plastic surgeons. If you’d like to build your clientele and reputation, learn how Instagram and other social platforms can help.