by Caroline Maurer | October 5, 2019 | blog, Paid social media advertising, PPC, SEO | 0 Comments

If you’re trying to decide whether you should pursue organic SEO for small business or paid ads, we want to ask you, why not both? Together, these marketing tactics push you toward the same goal: to drive more potential customers, clients, and/or patients to your...

by Clair Jones | October 2, 2019 | blog, Content marketing, health and wellness, SEO | 0 Comments

You do need SEO for health and wellness products. One of the main reasons is supply and demand; Google receives 70,000 health-related searches per minute. And 80 percent of internet searchers look at a combo of medical info and health products online—products you sell. So, if you plan to outsmart competitors and reach a market of that size, you need to consider SEO as a long-game tactic to better digital marketing health.
So how do you accomplish this? Look at SEO as a multi-faceted marketing strategy. Target the right customer via keyword research, build trust and domain authority with backlinks, focus on local search, improve your social media marketing presence, and more. The following advice will help you achieve better SEO and business results for your supplement, CBD, or general health and wellness brand. Plus, it’ll give you the framework for how to do SEO yourself.

by Caroline Maurer | September 23, 2019 | blog, Business, Content marketing, social media marketing | 0 Comments

So, you’re already planning your small business content strategy for 2020? Hell yeah. We applaud you! Small businesses determined to grow will focus on content that customers can easily consume, share, and enjoy. Great content strategy isn’t trendy. It’s all about educational, long-form content that actually helps your audience—instead of keyword stuffing and selling products. Okay, there’s a balance. BUT great content should be about your audience. If it is, it’ll help you understand how technology impacts the customer’s journey. If you’re here, you’re a planner. We like that about you. So here’s some free advice from us complete with predictions for 2020.

by Caroline Maurer | September 18, 2019 | blog, Content marketing, health and wellness | 0 Comments

Are you worried about the potential legal implications of content marketing for supplement brands? Has it kept you from launching social media marketing or other initiatives for your health and wellness products? We’re here to fix that.
Whether you’ve just started a business or began revamping your marketing strategy, we have nine tips to help you stay FDA compliant and meet disclosure. All while maintaining engaging content for your audience, of course.

by Clair Jones | September 12, 2019 | cannabis, CBD, CBD Marketing, Content marketing, health and wellness, Instagram, social media marketing | 0 Comments

Are you thinking of expanding your reach through Instagram for CBD Brands? It’s never easy to start a new Instagram business account—especially in a saturated industry like CBD. Here are our tips and examples for how to do Instagram for CBD right—without getting your account suspended or your posts penalized.

by Clair Jones | September 11, 2019 | Business, Entrepreneurship | 0 Comments

As co-founder of a 100% female-owned marketing agency, I can say first-hand how challenging (and tiring) it is to succeed as a pregnant female entrepreneur! I now waddle forward, 8+ months pregnant and ready to pop. I can definitively say I’ve learned a few truths that make life easier when you’re busy AF and pregnant AF. I’d love to share them with you.