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12 Days of Witty Kitmas: 12 Content Marketing Tips for 2019

No French hens, maids a-milking, or partridges in a pear tree here! Just 12 content marketing tips for 2019—and some fun extra tidbits about our agency. We hope you fa-la-la-la love our 12 Days of Witty Kitmas!

12 Content Marketing Tips for 2019

On the first day of Witty Kitmas, our agency gave to thee…

#1 A Strategic Content Audit for Free

That’s right! We start every conversation with a free, high-level content audit. That allows us to assess where your medical practice, dentistry, or brand stands in the digital space and among competitors.

Want to do a content audit yourself? Take a close look at each and every one of your social media accounts, blog articles, website content, website UX—and all things digital! Write down what you like, don’t like, and think you can do better. Then, look at your analytics to see what customers say. Take those findings and apply them to improve your content marketing across the board. Or of course, just get in touch and we’ll do it for ya!

content marketing tips for 2019

On the second day of Witty Kitmas, our agency gave to thee….

#2 Two of Our Loves

…and a strategic content audit for free.

Out of everything we do here at Witty Kitty, we adore website development and Instagram marketing the most! With web dev and website optimization, we get to iron out brand voice, tone, and general aesthetic. We also address key issues in UX and SEO to improve rankings and customer experience.

As far as Instagram goes, we can’t get enough. We love the video aspect, engagement, and multi-channel approach to connecting with customers via IGTV, Instagram Stories, and the traditional feed. If you follow us @wittykittydigital, you’ll see we put our heart and soul into this channel for ourselves and clients. Plus, you’ll get more tips, tricks, and insider news exclusive to our following.

content marketing strategy

On the third day of Witty Kitmas, our agency gave to thee…

#3 Three 2019 Trends

…two of our true loves, and a strategic content audit for free.

Content marketing always changes. Luckily, some major trends look like they’ll stick around next year. Here’s what to expect on the marketing front in 2019:

  1. Video! People want more and more video and it ranks better for SEO than any other form of content. If video feels overwhelming, start small with Instagram videos for Stories and IGTV. With a simple lighting kit and a new smartphone, you can record high-quality video your following and audience will love. Then, you can progress onto more complex video with editing and motion graphics.
  2. Stories. Ever since Facebook bought Instagram, it’s hopped onto the Story bandwagon. Post more videos to Facebook, Instagram, and Twitter to diversify your exposure and satisfy your following in more ways than one.
  3. Creativity and authenticity. Customers want to feel like they know your brand more than ever. Let them! Be honest, transparent, and unique with everything you post.

digital marketing agency

On the fourth day of Witty Kitmas, our agency gave to thee…

#4 Four Wise Marketing Words

…three 2019 trends, two of our true loves, and a strategic content audit for free.

We’ve been around the block when it comes to our own marketing and management of our internal team and our client’s too! Here’s what we tell every client to do to improve their marketing experience and results.

  1. Employ a skilled staff or a digital marketing agency like Witty Kitty to help! Social media marketing, email marketing, and digital marketing as a whole demand a dedicated staff that knows how to get the job done. We find most companies spend 40 hours per month on digital marketing, so ensure you have the (wo)man power to get it done.
  2. Stop selling, start helping. Always give your audience something before you ask for anything in return. When you take the helping approach, you’ll strategically focus on fulfilling a need instead of pushing your own agenda. Customers will love this and you’ll be rewarded handsomely.
  3. Always experiment and optimize! You need to be nimble to see what works (and doesn’t) to improve your marketing each day. Spend time at the end of each week or month looking at your analytics. Look for trends and patterns, room for improvement, and signs that certain pieces of content and/or initiatives should continue.
  4. Commit for the long haul. You get out of content marketing what you put into it—and spending a few months here and there instead of committing to regular posting and campaigning won’t serve you best. Set aside an annual budget to make the most of your resources and see the most impactful results!

social media marketing agency

On the fifth day of Witty Kitmas, our agency gave to thee…

#5 Five Reasons Content is King

…four wise marketing words, three 2019 trends, two of our true loves, and a strategic content audit for free.

You’ve probably heard the term, Content is King. It is. Here’s why

  1. Content improves your brand’s SEO. Using keywords, creating rich, 1,000–2,000-word articles, and posting video will help your website and social accounts rank. In short, customers will find you when they search for your products or services.
  2. Content engages your audience. There are over two trillion Google searches every day! That means your audience is looking for content to engage with—whether that’s sharing, liking, commenting, or reading. When audiences engage, they develop a deeper relationship, affinity, and customer loyalty with a brand.
  3. Content deepens your relationship with your customers because it allows you to provide them with more of what they want and add value to their lives.
  4. Content attracts followers and ideal customers. It also helps generate new leads and interest.
  5. Content converts. Cycle your customers and prospective customers from the far reaches of your sales funnel to the epicenter.

digital marketing trends 2019

On the sixth day of Witty Kitmas, our agency gave to thee…

#6 Six Brands A-Slaying

…five reasons content is king, four wise marketing words, three 2019 trends, two of our true loves, and a strategic content audit for free.

It’s okay to look to your competition or the digital marketing space as a whole to get inspiration! In fact, this will help you learn from the best and improve your content marketing efforts in 2019. The following Instagram accounts wow us, so check them out to adopt best practices.

  1. @greenrelieflp uses lots of video which users love. Plus, it has a healthy and engaged following.
  2. @elasespas posts frequently and consistently which helps this account rank better with the Instagram algorithm. We also love that this bran posts real-life treatment images and video of clients.
  3. @spudsyfoods does Instagram Stories really well. It also posts a ton of user-generated content that’s fun and engaging. We also see social media ads popping up which reinforce social media marketing efforts.
  4. @eurekasupplements has a relatable voice and tone and informative posts that educate and entertain.
  5. @oregonswildharvest does a great job of incorporating photography and designed posts.
  6. @unicornsuperfoods has a full optimized Instagram Business Account bio as well as colorful and attention-grabbing imagery.

content marketing trends 2019

On the seventh day of Witty Kitmas, our agency gave to thee…

#7 Seven Keys to Winning

…six brands a-slaying, five reasons content is king, four wise marketing words, three 2019 trends, two of our loves, and a strategic content audit for free.

Great digital marketing employs savvy strategy above all else. It also abides by trending algorithm rules and customer preferences. Do the following to help your content win in 2019.

  1. Publish one, 1,000-2,000-word blog per week (SEO loves this and your audience does too!).
  2. Use original, high-quality images for every social post.
  3. Post at least once per day on every social channel.
  4. Use email marketing to engage your list and new leads.
  5. Do an SEO audit once per year to freshen up your website’s backend so you continue to rank for your content.
  6. Use hashtags! Make sure they’re unique for every post.
  7. Analyze your data to learn more about your audience and how to improve your results.

women owned social media marketing agency

On the eighth day of Witty Kitmas, our agency gave to thee…

#8 Eight Ideas for A-Posting

…seven keys to winning, six brands a-slaying, five reasons content is king, four wise marketing words, three 2019 trends, two of our loves, and a strategic content audit for free.

Posting every day requires unique ideas and a fresh pool of content to pull from. We find the best way to post original content originates with a brainstorm. Use the following categories to come up with a year’s worth of social media and blog posts for your editorial calendar.

  1. Trending topics and holidays. Look ahead to events your brand has planned and set dates on the calendar. Think big and small—from Christmas to niche holidays like National Cat Day. If the holiday or event intersects with your brand, think up a piece of content to take advantage of this search traffic.
  2. Company news. If you have a new product, store opening, staff member, or anything else, blast it!
  3. Tips and insights. Algorithms and followers love educational and entertaining information. Create content around this category to become a thought leader and reliable place for insight.
  4. User-generated content. Spotlight users and tag them in your content. It gives your asset creation a break while giving your followers something to feel special about and building trust with others.
  5. Ego bait. Leverage larger publications or influencers’ reach and authority to promote your brand. Tag them in a post, reach out, or find a way to stroke their ego so they return the favor.
  6. Contests and giveaways. People love free things. A giveaway is often way more affordable than running ads and generates authentic shares among your following.
  7. Product or service promotions. Do this sparingly and following the 80/20 rule—80 percent educational and engaging content and 20 percent promotional. Otherwise, your following will feel spammed by your feed.
  8. Cross-promotion to your company blogs, social channels, and website. Cycle your following around your entire digital presence!

content marketing tips

On the ninth day of Witty Kitmas, our agency gave to thee…

#9 Nine Apps for Photo Enhancing

…eight ideas for a-posting, seven keys to winning, six brands a-slaying, five reasons content is king, four wise marketing words, three 2019 trends, two of our loves, and a strategic content audit for free.

We cannot stress it enough: High-quality photos and videos are crucial to your marketing success! We love the following apps for retouching and simple graphic design. Most are free or very affordable.

  1. Canva
  2. Snapseed
  3. Facetune
  4. VSCO
  5. Instagram (we love the #OG filters!)
  6. Adobe Lightroom
  7. Afterlight 2
  8. GiphyCAM (make gifs!)
  9. Photoshop Express

video marketing strategy

On the tenth day of Witty Kitmas, our agency gave to thee…

#10 Ten Social Listening Tools for A-Peeping

…nine apps for photo enhancing, eight ideas for a-posting, seven keys to winning, six brands a-slaying, five reasons content is king, four wise marketing words, three 2019 trends, two of our loves, and a strategic content audit for free.

Social listening allows you to tap into the digital conversation about your brand. It exposes issues before they become catastrophic. Social monitoring provides insights into opportunities. It’s basically like eavesdropping on a conversation about your brand, competition, and intersecting interest groups. Listen up with the following tools.

  1. SumAll
  2. Keyhole
  3. Awario
  4. TweetDeck
  5. Agorapulse
  6. IFTTT
  7. Hootsuite
  8. Mention
  9. Buzzsumo
  10. Brandwatch

Instagram and Facebook marketing

On the eleventh day of Witty Kitmas, our agency gave to thee…

#11 Eleven Gripers Griping

…ten social listening tools for a-peeping, nine apps for photo enhancing, eight ideas for a-posting, seven keys to winning, six brands a-slaying, five reasons content is king, four wise marketing words, three 2019 trends hens, two of our loves, and a strategic content audit for free.

It happens to everyone: you get negative feedback on social media for the whole world to see! The best way to address it? Head-on! Be transparent, respond within a couple of hours if you can, be fair, and be respectful. Good customer service in a bad experience can do worlds for your customer loyalty, so commit to putting customers first in 2019!

social media paid advertising

On the second day of Witty Kitmas, our agency gave to thee…

#12 Twelve Ways to Get Followers Buzzing

…eleven gripers griping, ten social listening tools for a-peeping, nine apps for photo enhancing, eight ideas for a-posting, seven keys to winning, six brands a-slaying, five reasons content is king, four wise marketing words, three 2019 trends, two of our loves, and a strategic content audit for free.

Want to get your followers buzzing about your products and services? Try these tactics

  1. Run a contest
  2. Spotlight followers by sharing their content and tagging them in your post
  3. Create branded hashtags
  4. Do a giveaway
  5. Give an incentive for new followers (like discounts)
  6. Post every day and at optimal times.
  7. Diversify your posts with Stories, IGTV, Periscope, Facebook Live, video, etc. Think beyond the square image!
  8. Cross-promote
  9. Engage with your followers. Like and comments on their posts too
  10. Leverage influencers
  11. Stay true to your brand and brand voice
  12. Post relevant, high-quality content that’s 💯 original

digital marketing consulting agency

There you have it! The 12 Days of Witty Kitmas. We hope this taught you something valuable to carry into your digital marketing in 2019. For more in-depth insight—and free advice—head back to the blog.