Do you want to grow your Instagram following? Join the club! The size of your following helps your account show up in feeds, increase your brand’s exposure, and reach/attract new and current customers and patients. Follow the next 12 tips to grow your Instagram following quickly and effectively, so you achieve your digital marketing goals in 2018, 2019, and beyond.
1. Use Hashtags on Instagram
Hashtags are extremely important—especially if you’ve just launched your Instagram for Business account. Conduct hashtag research to determine tags your competitors use often. Then, experiment with your own branded hashtags, trending tags, and those of large to small size. Here’s a guide to use hashtags wisely so you don’t get shadowbanned.
2.Post to Instagram Regularly—and Make Your Posts Interesting!
Aim to post to your Instagram feed at least once per day. Posting regularly boosts your appeal to Instagram’s algorithm—it favors accounts that post content consistently. More importantly, make that content interesting, engaging, and something you’d want to see pop up in your feed! Your posts rank based on how much engagement they receive; the more the better. If you’re not sure how to produce valuable content, glean inspiration from fellow dentists, health and wellness brands, plastic surgeons, licensed medical cannabis companies, or competitors in your industry. If you need more ideas, here are seven social media posts you can try on Instagram.
3. Use the 80/20 Ratio
Have you heard of the 80/20 rule in marketing? It recommends publishing entertainment and educational material 80 percent of the time and sales content 20 percent. No one wants their feed spammed with salesy content, so don’t do that to your audience!
4. Post High-Quality Images and Video
You post regularly. Your content is fun and engaging. So why isn’t your Instagram following growing? Your photos and video quality may need improvement. Video is a powerful tool for medical professionals and all businesses alike. Test out short videos captured on your smartphone. Post Boomerangs. Use filters, professional portrait settings, and good lighting to snap professional photos. Your following will notice and grow if you do this well.
5. Offer Giveaways and Promotions
Want to grow your Instagram following? Give people what they want—something free. Start by running a contest. Tell followers about your giveaway and the stipulations. Tell your following that in order to be considered, they need to follow your Instagram page and tag three friends in the post. That way, they get something and you do too—more followers!
6. Grow Your Instagram Following With Stories and IGTV
Instagram is constantly growing to include more ways to engage your audience. Good thing because you never want to post more than three times per day on your Instagram for Business feed or you will overwhelm your following—potentially causing them to unfollow you. To increase your posting frequency, utilize Instagram Stories and IGTV.
IGTV allows you to post videos up to 60 minutes in length—essentially creating a Youtube channel within Instagram’s interface. Instagram Stories enable you to add shopping links, hashtags, and engagement tools to attract more followers and deepen customer relationships. Because Instagram Stories last 24-hours, don’t post more than four within that timeframe. Otherwise, your users will get tired with your Stories that monopolize their queues.
7. Post User-Generated Content
Remember how fun it used to be to call into the radio and hear your song request played live? Sharing user content gives your followers the same excitement. Search your branded hashtags to see if Instagram users talk about you. If you see a photo of your product or service, reach out to them through a direct message to tell them they will be featured. Always appropriately attribute photos and videos to the creator by tagging them in your post too.
8. Tag Other Brands and Leverage Influencers
Leverage the audience of other brands and prominent Instagram influencers by tagging them in your posts. Share their content. Give them a bit of an ego stroke. Also, slide into their DMs to ask about a potential partnership. Always approach it as what you can do for them and not the other way around and you should do fine.
9. Cross Promote Content on Other Platforms
Want people to go to your Instagram and follow you? Use your other established platforms to do so! Send an email to your customers to let them know you’re on Instagram (perhaps to tease a contest you’re running). Share an Instagram post to Facebook. Crosslink between your website’s blog and Instagram account. Integrate your Instagram into your larger digital marketing web to cycle customers and prospective clients, patients, and patrons to all of your content.
10. Analyze Your Instagram Business Account Insights and Optimize Your Social Media Strategy
Instagram for Business comes with free Insights. Log in to see when your posts gain the most traction, if men or women engage more often, the age of your demographic, and much more. From there, make adjustments to your overall strategy to improve reach, engagement, and grow your Instagram following. You might need to make simple tweaks like the time of day you post. Or, you could need larger adjustments like more educational material or video.
11. Add Paid Media
Extend your reach and drive more traffic to your profile page with paid Instagram ads. Ads increase your exposure a ton—and your chances of attracting more followers. Just make sure you don’t start running ads until you’re posting daily to your Instagram account—with at least 30 days of posting under your belt. You want to drive your traffic to your page and then to your website, so make sure it’s up to snuff!
12. Hire a Team
Social media channels require a dedicated task force to manage and grow each account. Do you have the (w0)man power in-office to effectively manage your social media marketing and grow your Instagram following? These questions should help you decide whether you need to hire an agency or assemble your own team. Either way, you need a skilled staff to help you succeed on Instagram and content marketing as a whole.
Instagram following is important—there’s no doubt about that. However, it’s easy to look at Instagram and place all of the value on the number of followers. That’s only one piece of the puzzle. You also should monitor website traffic, profile clicks, the number of engagements, and how passionate your audience is about your brand. If you would like us to audit your Instagram account and digital presence, get in touch! Your first content audit is on us, so you’ll walk away with some ideas about how you can improve your content marketing efforts.