by Caroline Maurer | Nov 11, 2020 | blog, Content marketing
Let us climb up on our soapbox and proclaim this statement for all to hear: Content is still King! We will continue to shout this from the rooftops until every business believes in, understands, and experiences the value of content. So, if you’re asking...
by Caroline Maurer | Nov 10, 2020 | blog, social media marketing
Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged market, closes sales, and builds brand affinity and awareness. But how much should your business set aside of its marketing...
by Caroline Maurer | Nov 1, 2020 | blog, Business, Content marketing
A standing ovation for you! 🙌🏻🙌🏻🙌🏻If you’re asking “How much should I spend on marketing” this year, then you’re already leaps and bounds beyond many small business owners. That’s because so many businesses fail to plan for the big...
by Caroline Maurer | Oct 20, 2020 | blog, Content marketing
Your business or medical practice has many facets and audiences. So how do you communicate your mission, offer value to customers and/or patients, and talk to each nuanced demographic equally? By creating content buckets and publishing content in each category at...
by Caroline Maurer | Oct 16, 2020 | blog, Business, Content marketing
In 2020, over 300 billion emails were sent and received each day. By 2024, that will rise to over 360 billion—a large majority from brands to customers. Are you taking advantage of this lucrative platform? Whether you’re new to email or looking for ways to...