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Why You Should Spend More on Content in 2021—And How Much You Should Budget

Why You Should Spend More on Content in 2021—And How Much You Should Budget

by Caroline Maurer | Nov 11, 2020 | blog, Content marketing

Let us climb up on our soapbox and proclaim this statement for all to hear: Content is still King! We will continue to shout this from the rooftops until every business believes in, understands, and experiences the value of content. So, if you’re asking...
How Much Your Business Should Spend on Its Social Media Marketing Budget in 2021

How Much Your Business Should Spend on Its Social Media Marketing Budget in 2021

by Caroline Maurer | Nov 10, 2020 | blog, social media marketing

Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged market, closes sales, and builds brand affinity and awareness. But how much should your business set aside of its marketing...
How Much Should I Spend on Marketing?

How Much Should I Spend on Marketing?

by Caroline Maurer | Nov 1, 2020 | blog, Business, Content marketing

A standing ovation for you! 🙌🏻🙌🏻🙌🏻If you’re asking “How much should I spend on marketing” this year, then you’re already leaps and bounds beyond many small business owners. That’s because so many businesses fail to plan for the big...
What Are Content Buckets and Why Your Content Strategy Needs Them in 2021

What Are Content Buckets and Why Your Content Strategy Needs Them in 2021

by Caroline Maurer | Oct 20, 2020 | blog, Content marketing

Your business or medical practice has many facets and audiences. So how do you communicate your mission, offer value to customers and/or patients, and talk to each nuanced demographic equally? By creating content buckets and publishing content in each category at...
13 Tips to Run Successful Email Marketing Campaigns

13 Tips to Run Successful Email Marketing Campaigns

by Caroline Maurer | Oct 16, 2020 | blog, Business, Content marketing

In 2020, over 300 billion emails were sent and received each day. By 2024, that will rise to over 360 billion—a large majority from brands to customers. Are you taking advantage of this lucrative platform? Whether you’re new to email or looking for ways to...
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