by Caroline Maurer | Jan 28, 2020 | blog, Content marketing
Your business or medical practice has many facets and audiences. So how do you communicate your mission, offer value to customers and/or patients, and talk to each nuanced demographic equally? By creating content buckets and publishing content in each category at...
by Caroline Maurer | Jan 26, 2020 | blog, Content marketing, social media marketing
The penalty-that-shall-not be named—the Instagram shadowban—strikes fear into many content markers’ hearts. As it should. Nobody knows how long this slap on the wrist for reckless hashtagging lasts. And while it does, Instagram’s algorithm blocks your...
by Caroline Maurer | Jan 26, 2020 | blog, Business, Content marketing
Weather, workload, unintended muffin top. Whatever’s got you a-stressin’, work on your mental health while improving your content marketing this year! For the sake of time, we’re focusing on digital marketing as a stressor. Why? because we find many...
by Caroline Maurer | Jan 24, 2020 | blog, PPC
Should your business use PPC advertising? That depends on your budget, goals, needs, and industry. PPC definitely has its benefits. Compared to SEO, or search engine optimization, PPC fast tracks your website to the top of search rankings, precisely targets customers,...
by Caroline Maurer | Jan 22, 2020 | blog, Content marketing, health and wellness
Because we specialize in the health and wellness industry, we know our clients in this niche face unique challenges. One of the biggest is producing FDA-compliant health and wellness content. Whether you post to Instagram, Facebook, and Pinterest or to your business...
