Video content marketing is the future. By 2022, it’s estimated that video will account for a whopping 82 percent of all IP traffic. A large piece of that pie will originate from brands and influencers. If you aren’t already involved in video content marketing, you are definitely behind the curve. But it’s never too late…
Usually, people draw the Jill-of-All-Trades line when it comes to website development, paid ad management, and (hopefully) electric and plumbing. However, most people fancy themselves a copywriter. Luckily, with training, you can be! But just because you’re literate doesn’t mean you have stellar copywriting chops. To ensure your copy wows and converts, follow the next…
Have you heard of email drip campaigns? What about drip marketing, lifecycle emails, marketing automation, autoresponder emails, or automated email campaigns? They’re one-in-the-same! Email drip campaigns (or whatever you prefer to call them) are a series of emails that automatically deploy after a user completes a task and triggers a response. For instance, an automated…
No French hens, maids a-milking, or partridges in a pear tree here! Just 12 content marketing tips for 2019—and some fun extra tidbits about our agency. We hope you fa-la-la-la love our 12 Days of Witty Kitmas! 12 Content Marketing Tips for 2019 On the first day of Witty Kitmas, our agency gave to thee… #1…
Social media scheduling software is often necessary. In a perfect world, we would all have the time to post creative, strategic images and copy to our social media profiles each day. We would know the best content to share with our followers, intuitively know which posts perform the best and why, and have built-in radar…
It’s hard to believe we’re coming up on Witty Kitty’s third anniversary! It seems like yesterday when our agency was just a wee kitten—getting bottle feed to grow and extra love an attention to thrive. It’s been an incredible journey to this point—full of exciting partnerships with inspiring health and wellness, medical, sustainability, nonprofit, and…
Is it possible to write SEO-friendly content that people want to read? Yes! In fact, great SEO writing creates audience engagement—and vice versa. Try the following tips to write better content today. 1. Write SEO-Friendly Content Based on Popular Searches The good thing about SEO keyword research? It tells you what people want to read.…
A content calendar is the most important piece of your content strategy. It’s where you outline social media post and blog ideas. It’s also where you organize and monitor your entire workflow—from ideation to publication. Forgoing a content calendar leads to missed posts, opportunities, and holes in your digital marketing strategy. That’s why content calendars,…
Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged millennial market, closes sales, and builds brand affinity and awareness. But how much should your business set aside for its social media marketing budget? First, let’s look at the industry standards. How Much…
By 2019, nearly 300 billion emails will deploy each day—a large majority from brands to customers. Are you taking advantage of this lucrative platform? Whether you’re new to email or looking for ways to improve your results, try the following 13 tips to produce successful email marketing campaigns. 1. Set Goals for Successful Email Marketing Campaigns…