Let us preface this article by saying it’s not a shade parade; we love working with women and men! However, for all those good Adam’s apples, some bad ones spoil the bushel for women in the workplace. As women business owners, we find it important to share our experiences—wonderful and blah—to empower other women in the…
Should you hire a digital marketing agency for your social media management, paid media, and content production? OR, should you go with an internal employee? It depends! Help make your decision easier for your medical practice, health and wellness brand, CBD/cannabis company, fitness studio, or medical spa by answering these six questions. If it turns…
We all know that Facebook recently ran into trouble with privacy and dummy accounts creating political (and otherwise unsavory) ads. In response, they’re taking measures to protect their community from fraudulent accounts. As of August 10th, they’ll be asking that Pages with large US audiences authenticate their Facebook Pages manager. If Pages managers fail to complete…
We all have to start somewhere! That’s especially true when starting an Instagram business account. Whether you have a booming Facebook, Twitter, LinkedIn, or Pinterest presence but nada on Instagram or nothing going on on social media in general, here are some tips to get off on the right foot. 1. Starting an Instagram Business…
Social media marketing doesn’t end with posts, tweets, snaps, and pins. Paid social media ads are a big part of it. Companies have been trending this direction for several years now, and it’s our opinion that social media marketing will eventually turn into a fully pay-to-play venture—since nearly $18.5 billion is expected to be invested…
Selfie-worthy bodies and faces are making plastic surgery and cosmetic surgery more popular! So are smartly run social media profiles featuring your patients, before-and-after photos, tips, and more. If you’d like to build your clientele and reputation, learn how Instagram, Twitter, Snapchat, Facebook, Youtube, and Pinterest can help. Showcase Your Ideal Cosmetic or Plastic Surgery Client…
Incorporating video content into your marketing plan is essential—surveys show that 45% of people watch an hour or more of video each week and one-third of online activity is consumed by videos. Customers now prefer to watch a video over reading an article, and doctors are catching onto this trend. While your blog is still…
“What is solar content marketing anyway?” you may be asking yourself. While you know the solar energy industry like the back of your hand, you don’t really have the time to grow your business AND know the ins and outs of marketing. No worries—we have you covered. If you’re a solar contractor who wants to…
What’s the biggest pain point our social media clients run into? Sourcing images. When we aren’t commissioned for photography or designed posts, many clients struggle to generate enough photos and videos to keep their Instagram channels fresh. No matter your budget, your health and wellness brand can make this process easier! Here are five Instagram marketing…
Running a dental practice is busy. However, making time for social media is worth it! We love Instagram for dentists, oral surgeons, periodontics, and endodontics because it provides visual content people want to see and follow—like before and after photos of teeth whitening, outpatient cosmetic procedures, and beautiful smiles. Plus, Instagram helps dentists grow their practices…