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5 Easy Ways to Start Video Content Marketing in 2019

Video content marketing is the future. By 2022, it’s estimated that video will account for a whopping 82 percent of all IP traffic. A large piece of that pie will originate from brands and influencers. If you aren’t already involved in video content marketing, you are definitely behind the curve. But it’s never too late…

18 Copywriting Tips to Improve Your Content Marketing Messaging and Strategy in 2019

Usually, people draw the Jill-of-All-Trades line when it comes to website development, paid ad management, and (hopefully) electric and plumbing. However, most people fancy themselves a copywriter. Luckily, with training, you can be! But just because you’re literate doesn’t mean you have stellar copywriting chops. To ensure your copy wows and converts, follow the next…

Email Marketing in 2019: Your Guide to Email Drip Campaigns

Have you heard of email drip campaigns? What about drip marketing, lifecycle emails, marketing automation, autoresponder emails, or automated email campaigns? They’re one-in-the-same! Email drip campaigns (or whatever you prefer to call them) are a series of emails that automatically deploy after a user completes a task and triggers a response. For instance, an automated…

12 Days of Witty Kitmas: 12 Content Marketing Tips for 2019

No French hens, maids a-milking, or partridges in a pear tree here! Just 12 content marketing tips for 2019—and some fun extra tidbits about our agency. We hope you fa-la-la-la love our 12 Days of Witty Kitmas! 12 Content Marketing Tips for 2019 On the first day of Witty Kitmas, our agency gave to thee… #1…

The Most Popular Social Media Scheduling Software: Pros and Cons

Social media scheduling software is often necessary. In a perfect world, we would all have the time to post creative, strategic images and copy to our social media profiles each day. We would know the best content to share with our followers, intuitively know which posts perform the best and why, and have built-in radar…

Women Entrepreneurship: The 10 Best Pieces of Business Advice for 2019

It’s hard to believe we’re coming up on Witty Kitty’s third anniversary! It seems like yesterday when our agency was just a wee kitten—getting bottle feed to grow and extra love an attention to thrive. It’s been an incredible journey to this point—full of exciting partnerships with inspiring health and wellness, medical, sustainability, nonprofit, and…

7 Tips To Write SEO-Friendly Content Your Audience Loves Too

Is it possible to write SEO-friendly content that people want to read? Yes! In fact, great SEO writing creates audience engagement—and vice versa. Try the following tips to write better content today. 1. Write SEO-Friendly Content Based on Popular Searches The good thing about SEO keyword research? It tells you what people want to read.…

Why Your Marketing Needs a Content Calendar and How To Make One

A content calendar is the most important piece of your content strategy. It’s where you outline social media post and blog ideas. It’s also where you organize and monitor your entire workflow—from ideation to publication. Forgoing a content calendar leads to missed posts, opportunities, and holes in your digital marketing strategy. That’s why content calendars,…

How Much Your Business Should Spend on Its Social Media Marketing Budget

Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged millennial market, closes sales, and builds brand affinity and awareness. But how much should your business set aside for its social media marketing budget? First, let’s look at the industry standards. How Much…