You have your social media channels firing on all cylinders. You have a blog. Your ads are up and running. Do you have an email marketing program to seal the deal? You should! Email marketing is a vital piece of your digital strategy—allowing you to turn strangers into patients, clients, or customers. Plus, a savvy…
You’re doing your best but your content marketing efforts seem to be dragging along. You post to your blog and social media accounts when you can, but maybe there’s no real strategy behind what you’re posting. Or you just don’t have the time to do it right. You can have the most amazing product in…
The penalty-that-shall-not be named—the Instagram shadowban—strikes fear into many content markers’ hearts. As it should. Nobody knows how long this slap on the wrist for reckless hashtagging lasts. And while it does, Instagram’s algorithm blocks your profile from new users’ feeds. Gasp! Because of the notorious shadowban, some marketers have stopped using hashtags entirely. That’s…
All business owners know that social media is a necessary component of a healthy marketing plan. To stay relevant in your industry, you have to maintain your online presence, and innovate too. If you’re having trouble coming up with creative ideas, here are some examples to get your creative juices flowing. 1. Company Updates and…
Digital marketing has trouble standing still—especially when it comes to social media. Stay ahead of the curve and feed your audience what they crave with these top social media marketing trends of 2018. 1. You Snooze You Lose Content As a brand, it might feel anticlimactic to put hours of work into crafting an Instagram Story…
Content isn’t going anywhere. Americans spend nearly 25 hours per week online consuming it! If you haven’t gotten into the content marketing game, we’re here to persuade you to get on it. While there are a lot of benefits of content marketing to consider, we’ve boiled it down to five reasons for the sake of…
Do you own a legal medical cannabis business? Then you already know that maneuvering state and federal laws can be a headache. While your product helps people with chronic illnesses, painful injuries, and debilitating depression and anxiety, cannabis is viewed as a recreational drug to some—not a legitimate medical treatment. To broaden your reach, grow…
Because we specialize in the health and wellness and alternative medicine and medical industries, we face unique challenges. Whether we’re posting to Instagram, Facebook, Pinterest, or Twitter, producing video, or writing product descriptions and blogs, our content must comply with strict FDA and financial institution regulations and provide an engaging and valuable experience for our…
We always love giving our two cents to fellow entrepreneurs, clients, and industry publications. Co-founder Caroline Maurer had the pleasure to work on a Fast Company video about women and why they’re leaving the corporate world to start their own businesses. While Ruth Reader makes a great point that by leaving the corporate world, fewer…
Ever feel like there aren’t enough hours in the day? Then you’re probably working for a nonprofit! As one person who’s slammed with the workload of five employees, it may seem impossible to give your Instagram account the attention it deserves. That’s why this guide is here: to help you optimize your Instagram marketing strategy…