Because we specialize in the health and wellness and alternative medicine and medical industries, we face unique challenges. Whether we’re posting to Instagram, Facebook, Pinterest, or Twitter, producing video, or writing product descriptions and blogs, our content must comply with strict FDA and financial institution regulations and provide an engaging and valuable experience for our…
We always love giving our two cents to fellow entrepreneurs, clients, and industry publications. Co-founder Caroline Maurer had the pleasure to work on a Fast Company video about women and why they’re leaving the corporate world to start their own businesses. While Ruth Reader makes a great point that by leaving the corporate world, fewer…
Ever feel like there aren’t enough hours in the day? Then you’re probably working for a nonprofit! As one person who’s slammed with the workload of five employees, it may seem impossible to give your Instagram account the attention it deserves. That’s why this guide is here: to help you optimize your Instagram marketing strategy…
Is Twitter for business new to you? Are you trying to decide where to spend your social media marketing budget this year? Do you want to learn more about what to do with Twitter’s ever-evolving algorithm and channel in 2018? In 2017, Twitter was the second favorite social media platform for businesses. That’s why we put together…
Instagram isn’t just for food porn and pretty pictures; it’s for brands that want to engage with their audiences. That’s because Instagram is the number one performing social media platform for engagement! And since more than 800 million people use Instagram every month—logging an average of 15 minutes per day—you have a huge opportunity to connect…
So you’re not posting as often or as much as you should, eh? Lots of in-house marketing teams have a hard time keeping up with the quick cadence content demands. One way to make sure it doesn’t slip through the cracks is by establishing a routine. Here’s how you can make content part of your…
Search Engine Optimization is a vital part of content marketing—whether you’re an owner of a small business, a marketing professional who wants to learn new skills, or anyone who is trying to develop a website. Founders Clair Jones and Caroline Maurer were asked to teach a class on this very topic. If you want to…
Remote is the way of the future! Read about seven tips you can use today and every day to better manage your freelancers and remote staff in my article featured on the Content Marketing Institute.
Not to offend you, but is what you sell boring? It’s okay! Not everyone can be Disney and pimp princesses or Google and make self-driving cars. What’s not okay is if your content is boring. You might be scratching your head wondering how to connect the dots between your mundane products and engaging content. However, it’s…
Curious how you can convince your clients that marketing is worth the price tag? Learn six key content marketing metrics to quantify results by reading our piece on Relevance.com.