SEO for CBD brands is pretty saturated right now, with new CBD and hemp extract businesses popping up every day. While it’s an exciting time for small business owners who are spreading the healing properties of legal cannabinoids, it also means that your CBD business needs a competitive edge to stand out. It’s now more important than ever to make sure your website design, social media, and SEO are in tip-top shape.
Here are some of our top tips for making sure your CBD brand gets the online attention it deserves…and your fair share of sales!
1. Do an SEO Audit and Optimize Your Website Content
One of the most important steps you can take to make sure your front and back-end SEO is performing is to perform an SEO audit. An audit gives you the lay of the land and lets you know where you can improve SEO for CBD brands, both short-term and long-term. An SEO professional can implement necessary changes and give you a report of important takeaways like:
- Are you using the correct keywords?
- Are you producing enough original content to help you rank for your keywords?
- Is your site speed is fast enough, or is a slow load speed affecting your Google ranking?
- Are you using effective title tags and metadata?
- How does your SEO strategy compare to your competitors?
If you aren’t sure about the answers to any of these questions, you might need to implement an audit. Don’t worry, Witty Kitty offers affordable audits and specializes in marketing for CBD and medical cannabis! We got you.
2. Find Your Niche and Publish Quality Content
In any saturated industry, finding your niche is key. Will you market your product to sports enthusiasts? Moms? Dogparents? You want to set yourself apart from the competition by honing your branding. You can then choose focus long-tail keywords that help you target that niche audience and use these in your blog content. It’s much easier to reach a qualified customer through your business blog if you are using strategic keywords.
For instance, you’re more likely to rank for the keyword phrase “CBD for moms” or “CBD for active seniors” than you are to rank for “CBD”. this is because everyone who owns a CBD business is trying to rank for “CBD”, and is likely spending ad dollars to achieve that goal. Are you going to try to compete with huge companies or carve your small pocket in the CBD market? Make a decision and gear your blog topics toward your niche. While SEO for CBD brands can be competitive, it’s more than possible to make your mark.
3. Claim Business Listings to Capture Local Search
If you own a local CBD shop or even if your online business is based in a certain location, create a business listing to take a chunk out of local search traffic in your area. Effective local SEO for CBD brands is similar to other industries in that many people would prefer to buy their CBD products from a local company. Making sure that your business is listed with correct, current information on Google, Yahoo, Bing, and other search engines is important. Not only will this information help potential customer find you and your website, but it also gives your business some online credibility.
4. Don’t Skimp on Social Media
Instagram and Facebook don’t currently allow CBD brands to advertise their products, but that doesn’t mean that your business can’t have an active presence on social. Social media is very much entwined with your search engine rankings. As you have likely noticed, your FB profile will often pop up as the second, third, or maybe even first result when a customer searches for your brand online. If you aren’t investing in your CBD brand’s social presence, you’re missing a huge opportunity to tell your story.
One of the best ways to separate your business from the dozens of other CBD companies popping up each day is to post high-quality photos with strategic captions. Make sure to take advantage of hashtags as well–think of these like keywords for your social accounts. Just be careful which hashtags you use—some banned hashtags can get your account penalized and possibly even suspended.
5. Produce Your Own Unique Video Content
Video content is a big advantage when trying to improve SEO for CBD brands. Because it has a slightly higher barrier to entry, not many brands are doing it! Google openly favors brands that incorporate video on their website and social media accounts and bumps web pages and blog posts with a video up in organic search results. Why? Because video content is what consumers prefer.
While producing your own videos may seem intimidating, it’s now easier than ever to get started. You don’t necessarily need expensive equipment and a background in video editing! With just your iPhone and some free editing software, you can create great videos. You can also affordably hire a professional to make video content for your brand, including live-action animations. Let us know if you need help making a video!
We work with many CBD and medical marijuana brands, and these are the main organic tactics that we have seen help them improve their search rankings. The main thing we suggest is to dive right in and make the changes that you can now. Post a few times a week on social, pull the trigger on that SEO audit you need, and start regularly publishing blog and video content. You’ll see results faster than you think! If you’d like some help or have questions, don’t be shy. Reach out to us and we’d be happy to educate you further on SEO for CBD brands–or take the reins and do it for you!
Editor’s Note: This post was previously published in 2019 and has recently been revamped by our team to offer the latest and greatest images, stats, and educational info. Enjoy!