Running a dental practice is busy. However, making time for social media is worth it! We love Instagram for dentists, oral surgeons, periodontics, and endodontics because it provides visual content people want to see and follow—like before and after photos of teeth whitening, outpatient cosmetic procedures, and beautiful smiles. Plus, Instagram helps dentists grow their practices by attracting new patients. That’s what dental marketing is all about, after all!
If you’re not sure where to start, here are some dentists, dental students, and dental surgeons who are killing it on Instagram. This should give you some inspiration to incorporate into your own page so you can enhance relationships with current patients and build your business.
Our Favorite 5 Dental Practice Instagram Accounts
Now, we know that Dr. Toscano is a famous oral surgeon with 160,000+ followers and an exclusive partnership with Wilhelmina Modeling. But, his profile still hosts many ideas that every dental professional can mimick on their own Instagram. What makes his page interesting (other than Victoria’s Secret models flashing their perfect smiles) is the variety of content that’s posted.
Dr. Toscano shares dramatic before and after shots of his work, funny and inspirational videos, and revealing tidbits about his life as a celebrity dentist. He also regularly adds Stories to the Highlights section at the top of his profile, helping followers view his most intriguing Stories long after they expire. Here’s how you, too, can promote your business using Instagram Stories.
Smile and Company has a modest 3,073 followers. So, why is it on our list? This account has a TON of personality and engagement with followers. As a dentist, you are your brand and so are the office team you hire. Capitalize on this! Take photos of your staff goofing off and let your personalities shine through. On their Insta, the dentists of Smile & Co. seem approachable, friendly, and understanding of fears people may have about their next dental visit.
They also incorporate real patient testimonials through templated design posts, like the one below. This reassures potential patients that they’ll be in good hands if they make an appointment. Here are some more ideas for social media and Instagram posts that your followers will love.
This dental practice has a healthy following because it posts entertaining and educational content. More importantly, patients in their local area are able to find this content and become followers because of hashtags. Notice how this New York dentist office uses broad hashtags like #dentist and location-based tags like #newyork. While they could drill down further (pun intended) to include even more niche tags like #brooklynnewyorkdentist or #dentistsofbrooklyn, they’re off to a great start to finding a relevant audience. Learn how to use hashtags wisely so you show up in front of more prospective patients.
This dentist is still in dental school, and he already has 22.3k followers! That’s why we love this account; he’s building his following so he’ll have a patient base as soon as he gets his license. Plus, he is educating future dentists, building his reputation in the industry.
One of the best tactics he uses is capturing original and high-quality images. You can either take photos yourself, get your hygienists to snap pictures and video after every cleaning, or hire a photographer to come in once every couple of months. If you need to resort to stock imagery in a jam (we don’t recommend doing this often), here are our favorite sites for free image sourcing.
Post regularly. It’s key to growing your dental practice’s Instagram following quickly and effectively—and retaining followers. That’s what this account does really well; they post engaging content like before and after shots, inspirational quotes, and pics of their staff every day. Aim to post once per day at least five days per week. Also, consider adding designed posts like this account does featuring tips and advice for added intrigue.
If you’re worried about the time it takes to post regularly, learn how to make social media part of your routine!
Feel inspired? Feel like you have a lot of work to do to get your dental practice’s Instagram account up to par? We can help! Visit our Marketing for Dentists page to learn more about our work in dental marketing. Then get in touch for a free consultation. At the very least, you’ll get some free advice to start your brainstorming process.
Editor’s Note: This post was originally published in 2018, and has recently been revamped by our team to offer the latest and greatest images, stats, and educational info. Enjoy!