A well-designed landing page is an awesome way to increase conversion rate, and turn website visitors into customers. But designing unique, audience-driven landing pages for every ad campaign or promotion can get tricky, which is why you need a good landing page builder. 

Of course, there are about a bazillion different landing page software options out there. Don’t worry! We’re here to help you wade through them. 

What is Landing Page Software?

Landing page software helps you create high-converting landing pages without any technical knowledge. Think landing pages for dummies. Landing page software comes with all different types of features and at a variety of price points. You want the landing page software you choose to at least include: 

  • Visual Tools. A drag-and-drop builder and visual editor that allows you to design pages from scratch.
  • Templates. Landing page templates for you to use as-is or to provide a launching point for customization.
  • All-in-One Marketing Info. Integration with other marketing software like that used for email, customer management, and analytics. 
  • Testing. Built-in A/B testing so you can determine what’s working well and what needs adjusting. 

Of course, all of the software out there has a ton more features, but these are the basics.

Here’s a look at the nine landing page builders we think are the best in 2021.

1. Instapage

Instapage calls itself the “world’s best landing page software.” It was designed for digital advertisers who want maximum conversions. It is one of the easiest to use landing page builders, which may be why it’s able to boast of more than four million landing pages built with the software.

Pros:

  • User-friendly drag-and-drop builder and easy integration into your website
  • More than 500 layout options
  • Blocking allows you to save certain features of landing pages and reuse them repeatedly.
  • Lots of plug-in options to customize your landing page design and function 
  • Unlimited conversions without any price increase or penalty
  • Targeted advertising personalization on pages
  • An AdMap that lists all of your campaigns and determines where personalized pages should be implemented.

Cons:

  • Not as customizable as some of the other options
  • More expensive than other options
  • Pricing is uncertain for specialized packages

Pricing: $149 a month or custom pricing package available

2. Unbounce

Unbounce is perhaps the most well-known landing page builder because it was one of if not the first on the market. It boasts more than 15,000 users. And the people seem to like it.

Pros:

  • More than 100 template options
  • Custom plug-ins
  • Mobile optimization
  • Popup and sticky bar creation
  • Integration with other apps like WordPress, Mailchimp, and HubSpot

Cons:

  • No built-in analytics
  • You have to pay more the more conversions you receive.
  • All plans limit visitor numbers
  • Doesn’t allow customized landing pages for one-on-one advertising messages
  • You cannot save landing page components to reuse them on other pages. 

Pricing: $64 to $240 a month

3. Leadpages

Leadpages focuses on small businesses that need a website and conversion tools. It claims to create websites that convert, and according to some of our clients, they’re pretty happy with the results. Albeit, the landing page builder gives you customization options, but the content strategy of what you put on that page is the most important for chances of conversion.

Pros:

  • Easy to use
  • Cheaper option for small businesses
  • WordPress integration
  • Built-in on-page payments
  • Alert bars and popups
  • Unlimited traffic and leads

Cons:

  • Outdated interface
  • Difficulty publishing to a custom URL
  • You cannot save landing page components to reuse them on other pages. 
  • Not all templates are free
  • Limited customization and personalization
  • A/B testing, email triggers, and some integrations only available with higher-tier plans

Pricing: $37 to $321 a month

4. Lander

Landers claims to be the easiest landing page builder to use. Its target is small businesses and entrepreneurs who just need to build simple landing pages at a reasonable price. At the end of the day, landing pages should be simple. They should focus on one clear CTA and make the goal click or result a no-brainer. You don’t need to get caught up with super intense functionality and all the bells and whistles to have a successful landing page.

Pros:

  • More than 100 templates
  • Custom code editing
  • Unlimited mobile-ready pages with auto-fill forms
  • Facebook integration
  • Email marketing integration
  • Pricing tiers that make it affordable for smaller businesses

Cons:

  • Fewer templates than other options
  • Some features and integrations are available only with more expensive plans
  • Pricing tiers make it a less attractive option for large businesses
  • Website runs slowly, which creates concern about its products

Pricing: $16 to 83 a month

5. Landingi

Landingi bills itself as the “landing page builder for non-programmers” and claims you don’t need any programming skills to use their software to create landing pages. If things web developers say confuse you, you may love this landing page builder. It claims to only takes five steps to build a page with their software. Sounds pretty simple!

Pros:

  • More than 300 templates
  • Drag-and-drop interface that allows you to quickly, easily build a page
  • Unlimited landing pages and leads with all plans
  • Cheaper, simpler option for those who don’t need complex tools or are new to building landing pages
  • Popup creation
  • Custom coding options

Cons:

  • Additional landing page import service fee
  • Some features like A/B testing only available with the highest plan
  • Must pay for additional subaccounts
  • Works well for small, simple projects, but the pricing structure makes it expensive for more complex features or scalability

Pricing: $89 to $199 a month or customizable agency pricing plans

6. GetResponse

GetResponse is an all-in-one marketing software that claims easy use and no necessary outside knowledge for building landing pages. If you like a one-stop shop, this may be the landing page builder for you. Hire a website developer to help if you get in over your head.

Pros:

  • More than 180 templates
  • More than 150 integrations, including Shopify, PayPal, Facebook, and Instagram
  • Popup creation
  • Countdown clock

Cons:

  • Landing pages are just one function offered, not their specialty
  • More than 1,000 responses or more features require a higher-priced package

Pricing: $10.50 to $69.30 a month with custom pricing plans available

7. ShortStack

ShortStack specializes in creating landing pages for contests, giveaways, and quizzes. The formatting and design of these pages make it ideal for any business using this incentive to generate leads and/or make sales.

Pros:

  • Unlimited campaigns and emails
  • Email marketing tools to keep in touch with contest participants
  • Landing pages and microsites available with all plans
  • Built-in analytics
  • Easy to use drag-and-drop builder 
  • Integrates with email services like Mailchimp

Cons:

  • Not dedicated to landing page creation and optimization
  • You cannot save landing page components to reuse them on other pages. 
  • More difficult to personalize
  • Include the ShortStack logo on your campaign with the least expensive plan
  • Custom landing page domains available only with more expensive plans
  • Not as many templates as other options

Pricing: $99 to $499 a month with custom pricing plans available

8. HubSpot

HubSpot is an all-in-one software solution for marketers and a tool you probably already know and use. The landing page software is good for individuals and teams of all sizes and includes free options. Although, the high end of the pricing is very steep.

Pros:

  • Connects with other Hubspot tools
  • Allows for individual personalization of campaigns
  • Provides advanced analytics 
  • Unlimited leads

Cons:

  • Not a dedicated landing page builder
  • Must be a paying HubSpot customer to use the landing page builder tool
  • Mass changes to groups of landing pages not possible
  • A/B testing unavailable with cheaper plans

Pricing: $45 to $3,200 a month

9. Mailchimp

Mailchimp also identifies as an all-in-one integrated marketing platform, which includes basic landing page creation. But you probably know Mailchimp best for email campaigns. Its landing page builder helps you build pages that match your email campaigns and can use your existing contact lists.

Pros:

  • Landing page creation with all plans
  • Custom domains available with all plans
  • Easily tie landing pages to a MailChimp campaign
  • Provide a free basic option

Cons:

  • Not a dedicated landing page builder
  • Limited visual options
  • Pages almost totally focused on email campaigns
  • Testing and analytics only offered with more expensive plans
  • MailChimp branding on pages made with a free account

Pricing: Free to $299 a month

The Best Landing Page Builder For You Is…

The builder that helps you accomplish your goals. Sorry, we don’t have a crystal ball to tell you which one to use! BUT we would love to chat about this over a consultation call if you need guidance. Contact us to set up a time to talk. And if you think you have this covered, make sure you hire the right website developer, copywriter, and content strategist to help you build your landing page. These are extremely strategic marketing tools and nuances make all the difference.