Seeing too many zeros after a dollar sign makes anyone woozy. But if your business is your content (which let’s face it, most are these days), it’s critical to look at the value that strategic digital marketing and public relations add to your business—and not just the final invoice.
My partner and I spend each day trumpeting the importance of a comprehensive content plan to our clients and talking them down from the ledge of cold feet. Since we don’t mind sounding like a broken record, here’s what we tell every nervous client at one point or another. When they take the plunge, they’re glad they did.
Content Marketing Isn’t One-and-Done
If you’re not willing to put six months to one year into a content marketing strategy and budget, then you’re wasting your time and money. Why? It takes time to rank, time to increase your reach, time to test strategies and optimize. Time to see if the gosh darn thing is working. Think of it as a diet—it doesn’t work if you eat salad for one week then revert to your dozen-donuts-a-day habit the next. You’ll thank us for this eloquence later.
Metrics Aren’t Always Dollar Signs
Most of our clients are numbers-focused. Digital marketing and PR aren’t per se. The main key performance indicators we use are the number of new qualified leads, links, social engagements, branded search volume, share of voice, and overall customer feels. We can give you plenty of proof in the pudding, but it probably won’t be in the spreadsheet form you’re used to. (Change is good!)
You Don’t Get a Physical Item
Tossing a large portion of your budget into a marketing plan isn’t like going out and buying a new car; you don’t drive away with a shiny toy in your hand. Instead, you buy the proverbial ship in which you need to sail to new, fruitful lands. Tangible is so passé.
Do You Want Results or Do You Want Resucks?
That’s not just an excuse to write a horribly satisfying play-on-words (if one can even call it that). It’s a serious question. Does your business need links to elevate organic search ranking? Does your business need increased engagement on social channels to spike sales? Do you need the kind of results only digital marketing and public relations can deliver? If yes, then there aren’t any corners to cut. The more time you waste hemming and hawing, the more customers slip through your fingers to your competition.
We Hold Your Hand
By all means, outsource your content to the penny-per-word robots of the web, but be forewarned that you either buy nice or buy twice. A full service digital marketing and public relations firm doesn’t just give you words on a page; it gives you guidance, strategy, copy that’s written for the customer, and auto-pilot mode—meaning, we take the reins and steer you toward that beautiful sunset you’ve been dreaming about.
Digital marketing and public relations are the future. They’re the tailored, targeted, and strategic means to get noticed by search engines, your customers, and the world. We’d be happy to walk you through these bonus points as many times as you need. Although, all the above is our mantra and what makes clients who choose a digital marketing and PR agency like ourselves successful.