Video content marketing is now and the future. Currently, 85 percent of companies say they use video marketing and 88 percent say it gives them a positive ROI. It’s also the favorite type of content marketing among customers. If you aren’t already involved in video content marketing, get with the times so you don’t fall behind. It’s never too late to get on board with this powerful marketing tool. As with every new endeavor, it’s easiest to start small and see what works for you and your business. Here are 5 easy ways to dip your toe into video content marketing in 2021. Come on in….the water’s fine!
1. Instagram Live, Stories, and IGTV
One of the easiest and least intimidating ways to embrace video content marketing is to use the native tools offered by Instagram. While we all know Instagram Stories can be crafted using pictures and text, experiment with video updates. You can also use apps like Boomerang to add video-like effects.
To see the real benefits of video content marketing, opt instead for long-form video on Instagram TV. It’s very easy to create your IGTV channel, and once you’ve uploaded or shot your first video you’ll realize how simple it is! IGTV is a real game-changer because it allows you to capture video live or upload pre-recorded, edited video. Where stories can only be a minute long, IGTV video can be up to an hour in length. You can also send your audience from an Instagram story to IGTV, which allows you to easily craft teasers for your IGTV content. The best part? Once you’ve created or uploaded a video to IGTV, you can share it on Facebook or other social platforms as well.
2. Facebook Live
These days, it’s harder and harder to win a spot in your demographics’ social media feeds. Even if you’re investing in paid social media advertising, you have to strategically diversify what you offer FB followers. One way to help your brand win Facebook’s tough algorithm is to broadcast Live.
While a live broadcast is a little intimidating, especially to those unfamiliar with video content marketing, the first step is always just DOING IT. Make sure you plan out what you want to say to your audience before you start your Live video. Have a list of key takeaways plotted out in writing in case you get lost. And don’t worry…if you mess up it’s ok!
You want to shoot for at least 10 minutes each time you broadcast on Facebook Live, so the platform is perfect for things like interviews, how-tos and demonstrations, Q&A, and live coverage of events. Make sure you update your audience about where you are and what you’re doing throughout your Facebook Live video, because people will tune in throughout your broadcast who did not see the beginning.
3. Simple Animated and Montage Videos
If you have high-quality images you’d like to translate into video format or want to add some pizzaz to so-so video, then tools like Movavi and Animoto might be a fun option. You can create photo montages, add text and effects to video, and incorporate transitions to link short clips into engaging long-form video content marketing. Animoto even has a specific section of their site dedicated to marketing videos, with templates that help you promote your brand.
The only danger with these services is that many other businesses have access to the same templates you’ll be using. Your audience likely sees many videos made with these types of services, so it’s hard to make your content stand out with this one-size-fits-all, cookie-cutter approach.
4. Screencast How-To Tutorials
If you’re shy or don’t want your face to be all over the internet, you can still create awesome video content. Tools like Screencast-O-Matic allow you to share your screen, edit your screencast videos, and add narration. There are also free extensions like Nimbus Capture that record screencasts straight from your browser. These are perfect for how-to’s, product reviews, and many other types of walk-through video marketing content.
Make sure to speak clearly in your screencast. You might want to invest in some high-quality audio equipment to make sure that the sound quality is up to par. Make sure not to reveal any personal account information during your videos, and to go slowly through the process you are trying to illustrate so that your audience can follow.
5. Hire a Professional
The reason you have not pursued video content might be that you simply don’t have time to create it on your own. You might also not be getting the engagement you’d like using the above tools. To improve your website, social media accounts, and even your brick and mortar location, invest in video strategy. This is where professional scriptwriting and video production come into play. If you want high-quality, impressive video content marketing, hire a professional to do it right. It’s much more affordable than you might think and results in evergreen content that your audience can enjoy for years. Witty Kitty has helped many brands expand their reach with video content, so give us a shout on our contact page if you need help!
Video content marketing has a higher barrier to entry, but it’s also twice as rewarding! If you’ve been dragging your heels about getting involved in video, then 2019 is the time to make it a priority. Early adopters of video are seeing amazing results with improved SEO and conversion. You could too with these 5 easy ways to start.
Editor’s Note: This blog was originally published in December 2018 and has since been updated with tips, facts, and information.