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Should You Hire a Digital Marketing Agency or Employee? Ask Yourself These 6 Questions

Should you hire a digital marketing agency for your social media management, paid media, and content production? OR, should you go with an internal employee? It depends! Help make your decision easier for your medical practice, health and wellness brand, CBD/cannabis company, fitness studio, or medical spa by answering these six questions. If it turns…

Facebook Page Managers Must Now Authenticate to Post—Will it Affect Your Business?

We all know that Facebook recently ran into trouble with privacy and dummy accounts creating political (and otherwise unsavory) ads. In response, they’re taking measures to protect their community from fraudulent accounts. As of August 10th, they’ll be asking that Pages with large US audiences authenticate their Facebook Pages manager. If Pages managers fail to complete…

Why Your Content Marketing Strategy Should Include Paid Social Media Ads

Social media marketing doesn’t end with posts, tweets, snaps, and pins. Paid social media ads are a big part of it. Companies have been trending this direction for several years now, and it’s our opinion that social media marketing will eventually turn into a fully pay-to-play venture—since nearly $18.5 billion is expected to be invested…

7 Social Media Marketing Tips for Cosmetic and Plastic Surgeons

Selfie-worthy bodies and faces are making plastic surgery and cosmetic surgery more popular! So are smartly run social media profiles featuring your patients, before-and-after photos, tips, and more. If you’d like to build your clientele and reputation, learn how Instagram, Twitter, Snapchat, Facebook, Youtube, and Pinterest can help. Showcase Your Ideal Cosmetic or Plastic Surgery Client…

How Medical Professionals Can Use Video Content To Promote Their Practice

Incorporating video content into your marketing plan is essential—surveys show that 45% of people watch an hour or more of video each week and one-third of online activity is consumed by videos. Customers now prefer to watch a video over reading an article, and doctors are catching onto this trend. While your blog is still…