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4 Tools to Help You Stay Hands-On When Managing Freelancers

Does the idea of handing over important projects to someone across the country terrify you? Time to get used to it. By 2020, 50 percent of the American workforce will be remote—including your freelancers. But just because your remote workers are out of sight, doesn’t mean they have to be out of reach or out…

5 Tools to Publicize Your Content and Make it Go Viral

Beautifully executed content looks polished and professional, but content on its own doesn’t have legs to get in front of the right people. To make your content go viral, increase your website’s search engine ranking, and drive more traffic to your website faster, you need to combine top-notch content with public relations/outreach. It really does take two to tango. To get…

Why Content Marketing Costs

Seeing too many zeros after a dollar sign makes anyone woozy. But if your business is your content (which let’s face it, most are these days), it’s critical to look at the value that strategic digital marketing and public relations add to your business—and not just the final invoice. My partner and I spend each day…

What Is Engaging Content and Why Do You Need It?

Industry jargon is intimidating, but we’re here to conquer your fear. Engaging content boils down to one easy explanation: something that’s useful, answers questions, is interesting, or evokes emotion from a particular audience. If you’re new to the content marketing world and need to justify investing in a strategic content budget, here’s what you need to know.…

Our Top 10 Best Free Stock Photo Sites

One of the hardest things about publishing regular blog and social media content is finding the appropriate images to accompany your copy. While there are plenty of places to buy stock photos, it can be very expensive to purchase the images you need, especially if you’re just getting your business off the ground. Luckily, there…