Absolutely! If you want your small business to compete with big businesses, you need to optimize content with SEO website copy. Why? Because targeted website copy kicks off a positive SEO and sales cycle. Here’s how that positive domino effect works:
To start, SEO-optimized website copy attracts visitors to your site. When people search for relevant terms, properly optimized content should pop up for them to click on. Once they do, your site traffic increases. And more site traffic means more points with search engine algorithms.
If you create content around SEO keyword phrases or optimize your content to contain these terms, visitors will spend longer on your site. That’s because SEO-optimized content attracts an interested and engaged audience who seeks out specific information and content your site provides.
In turn, search engines notice these increased page sessions and spikes in traffic. When people stay on your site longer, it signals to the algorithms that visitors find your content useful. This is a major criteria search engines use when ranking websites, and yours will be rewarded with a better ranking as traffic and time-on-page go up. Plus, once readers know you offer something unique and desirable on your website, they come back—which in turn keeps boosting your SEO!
That’s the positive cycle of SEO website content in a nutshell. However, if you need more convincing about the importance of SEO before you invest in this marketing tactic, allow us to expand starting with the basics…
What is SEO Copy?
Let us help you digest this jargon. SEO copy translates to written content that is search engine optimized, or written to appease rules search engine algorithms use when ranking your content. Goal number one is always to get your content to rank higher in search results. That’s because people flock to websites listed on the first page of Google and ignore most other results.
SEO copy is shaking off a notorious reputation for sounding robotic and stuffed with keywords. Traditional copy or content writing on the other-hand has always appealed to the user first, algorithm second. Thanks to savvy content strategists like ourselves and changes to algorithm preferences, that’s no longer the case for SEO. In fact, SEO keyword stuffing downgrades your content because it isn’t user-friendly and causes visitors to abandon your website pages. You can now add SEO website copy to your site without it hurting your branding or customer experience. In fact, it’ll enhance it if you use the proper SEO strategy.
Why Every Small Business Needs SEO Website Copy
Compete With Larger Businesses With Bigger Budgets
SEO presents a huge opportunity to improve your business and outsmart competitors without breaking the bank. You can focus on an SEO audit, creating content around niche SEO keyword phrases, and adding video to boost your organic SEO. Larger businesses may have money to throw into paid advertising too, but you can compete longterm if you set up proper SEO and publish SEO-optimized content.
Remember, organic SEO is a long game. It can take months or years to jockey for a top search engine ranking. However, its better to start and build upon it now than wait and never get ahead of the curve.
Strong SEO Website Copy Helps You Increase Conversion Rates
Here’s how you win the organic SEO game. You rank for keywords your target audience searches for, and your content turns primed shoppers into loyal customers. It’s all about finding people at the exact moment they need your product or service—or they’re planning a purchase.
Your website needs a variety of high traffic broad search terms and niche keyword phrases to achieve this. For example, “sustainable fashion,” is a super broad term. However, it will attract people who are interested in this type of green product. “Sustainably made tee shirt,” on the other-hand, will attract someone who’s closer to a sale because the search is more specific.
SEO-Optimized Content Helps You Engage Customers
SEO writing is based on research. You can get in touch with customer’s questions and concerns when you research which keywords and phrases they most often use. This helps you create content that your audience is excited to view and share. It’s always better when they come to you, and organic SEO content is that lure to bring customers in.
SEO Website Copy Boosts Website Traffic
SEO website copy helps your online content rank higher in search results. Like we mentioned above, organic SEO brings more traffic to your site—something search engine algorithms look for when ranking content. You absolutely want search engines to view your website as an authority so you get one of the top three coveted spots on Google. Who knows, that might be how you found this article—organic SEO hard at work, people!
That being said, attracting people to your website via organic SEO content is half the battle. Giving them the best version of a particular content piece is the second. You never want to bait and switch. You always need to create SEO website copy and blogs that stand out from competitor sites and answer reader’s questions better than any other company. Here’s are some tips to achieve that.
How You Can Produce Great SEO Optimized Copy
Write Content around Keywords Your Audience Actually Uses
Keyword phrases are the active Ingredients to successful SEO. These terms target a specialized audience that’s interested in your product and/or service. They’re the terms your ideal customer, client, or patient actually searches for.
So how do you find these magical keywords? You can use Google Analytics to help you find the most relevant terms and improve your organic search ranking. You can pay for a service like SEMrush or Moz. There are so many other free and paid tools you can use to help you strengthen your website copy too.
Whichever route you take in your keyword research, choose keywords with high, medium, and low search volume. This increases your chances of ranking for terms and casting a wide enough net to bring in a qualified audience. Don’t forget to choose niche keyword phrases too that your customer will use when close to making a purchase.
Once you’re done with your keyword research, move onto content strategy. Create a list of content ideas using your top keywords. For instance, if you find “gluten-free supplements” is something your audience searches for, create a blog about the “top 10 gluten-free supplements on the market.” You get the gist.
Don’t forget to put your keywords into your website content and blogs too. Current SEO best practices encourage modest use of keywords in a few strategic places. Always incorporate your keyword into the title of your blog articles, the first sentence of your first paragraph, and at least one H2. Use your keywords in your backend meta data and tags. You can download plugins like Yoast which will help you find the ideal keyword density—not too sparse, not too jam-packed—among other criteria. Whatever you do, don’t stop optimizing your SEO before you go through your content and add keywords where necessary.
Format Your Content for Scannability
Formatting is a part of creating SEO-friendly content. Why? Because shorter paragraphs, the use of images and video, and punchier sentences make it easier for your readers to scan content and find what they need quickly.
When you write content, use transition words at the beginning of sentences. Focus on readability—6th grade reading level recommended. Break up big chunks of text—whether into new paragraphs or with images and video. Search engine algorithms will always change preferences. However, they won’t ever cease to value a positive user-experience and content people find most useful. Scannable, easy to digest content is a large part of that.
Spice up Your Content and Improve SEO with Visual Content
Shocked that SEO website copy goes beyond the written word? Search engine algorithms favor blog posts that feature video and designed visual content. That’s all thanks to customer behavior. Today, around 82% of internet traffic comes from video. It’s what people want, and some studies show that videos increase average time on websites—another SEO point you can win. If you’ve taken the time to produce video content, search engines recognize that extra effort!
Research also shows that content with images get a significantly higher amount of views. People love purty pictures. And high-quality images also provide you with a chance to include more alt tags and descriptions for search engine spiders to crawl. With the imagery, video, and copy hat trick, you can triple your SEO points.
Write Longer Content Pieces
If you want to boost SEO on your website, write longer, in-depth articles. Search engines love blogs between 750 and 2,000 words. It’s more time-consuming to write longer content pieces, but it provides more information for readers to keep them on your page longer. It’s super annoying when you look for an answer and find two half-assed paragraphs about a vague topic. Don’t be that website. Be the one that delivers the full picture to make customers feel satisfied and impressed when they’re done reading.
At the end of the day, SEO website copy helps prospective customers find you . It also help you convert these people into loyal customers. To cut to the chase, SEO is an indispensable part of your digital marketing strategy. You 100% need it. We have a lot more thoughts and feelings on the topic. Feel free to pick our brains with a free content audit! We love to help small businesses succeed.