Your wellness nutrition supplement blog is an easy and affordable way to bring organic, qualified traffic to your website. AKA bring people who are ready to buy your products to your site to learn about why your brand rocks! But all blog content is not created equal… You have to be strategic about what you post to your blog and make sure your copy is SEO-optimized. And that the topics you mention appeal to your target audience.
Content is QUEEN. You need effective website copy and blog posts to reach the top of Google search results. Here are some of our top tips for an SEO-friendly wellness nutrition supplement blog. Plus, real-world examples of health and wellness brands that have effective blog posts you can reference for inspiration.
How to Optimize Your Wellness Nutrition Supplement Blog for SEO
1.Write Longer, Better Posts
The best length for an SEO-optimized blog post is 800 to 1,0000 words. If your posts are shorter than this, you’ll want to add some length and go more in-depth into your subject. Search engine algorithms prefer high-quality, well-researched, and educational blog content. If a customer reads your blog, will all of their questions be answered? If so, then Google will likely smile upon your work and reward you with website traffic. And, the consumer will be more likely to trust your brand and buy your products.
Charlotte’s Web CBD does a great job of educating customers with their substantive blog posts. Check out their blog for an example of long-form SEO blog content that sells products and build trust. We specialize in SEO blog content and social media for CBD brands, so if you need help send us a message!
2. Know Your Audience and Use Targeted SEO Keywords
Your wellness nutrition supplement blog should be tailored to your unique audience and their interests. While this may seem obvious, the hard part is identifying the right SEO keywords that will make your article pop up in a customer’s Google search after you hit “publish”. We always advise our nutrition and supplement clients to get an SEO audit before they map out their content strategy plan.
An SEO audit will tell you how your site is currently performing compared to your main competitors, which keywords you should use in your blog posts to rank highly on Google, and suggestions for how to structure your website for optimal traffic and sales. Witty Kitty’s SEO Audits also include technical keyword implementation on the back end of your website and suggestions for SEO blog post topics that will help bring in customers.
You’ll also want to think about how your blog will appeal to your target audience visually. We love the female-first vibe of the Care/of wellness nutrition supplement blog, pictured above. They not only use keywords that target their ideal female demographic in their blogs. They also incorporate the soft pinks, blues, and yellows of their brand color palette into blog images. This makes for a consistent and enjoyable user experience on their blog. Take note!
3. Feature Industry Research and Facts
Garden of Life publishes one of our favorite wellness and nutrition blogs because they share a great mix of factual, research-driven content and blogs about fun recipes that use their products and lifestyle subjects. Any nutrition brand will need to make sure they’re constantly updating customers on industry research, facts about ingredients and sourcing, and the efficacy of their products. This content bucket within your content strategy framework could also include industry awards you have earned or the results of independent product quality testing.
4. Feature Authoritative Sources
In addition to highlighting industry research and facts, you can also build trust with your audience by inviting doctors, nutrition practitioners, and other industry experts to contribute. Thorne’s blog, Take 5 Daily, often features articles from authoritative sources like these. This shows that your brand values legit medical opinions and strives for quality—not just sales.
Are there doctors or health practitioners you work with that you could interview for your blog? Are there any healthcare professionals in your network who would be willing to write an article? You could also explore partnerships with well-known medical institutions in your area or sponsor research studies that might interest your audience.
5. Cross-promote Your Newsletter on Your Blog
If you produce a monthly or weekly email newsletter, you can also offer it up to customers on your blog. We’re all for repurposing and repackaging content. Your team spend a ton of time creating this resource, so you should cross-promote it anywhere you can!
Plus, showcasing your newsletter and it’s awesome content on your blog will incentivize customers to join your email list. We love how Elysium shares each of their newsletter editions on their blog—each contains noteworthy press mentions and endorsements. As well as stunning photography. You’ll also notice them mentioning their podcast, a talk from one of their team’s scientists, and an exclusive workout routine. This is all GREAT content for a wellness nutrition supplement blog!
6. Offer Downloads and Printable Resources
Customers love downloads and printable materials that make their lives (and health journey) easier. Traditional Medicinals is a great example of a health and wellness brand that is getting creative with its blog content and resources by offering printable learning aids. What download or printable resource could you offer your audience to help them learn about your ingredients, the uses of your products, or how to improve their general health?
It could be an e-book, a masterclass video download, or an infographic that guides them through a daily workout. No matter what you choose, you can use content marketing as a way to gather emails and re-market your products to website visitors through email marketing campaigns.
7. Include Average Read Time
One feature that we find improves user experience on health and wellness blogs is average read time. This tells your audience how long it will likely take them to read your article and get the answers they need. You can easily include this on your blog’s main summary page with the help of a web developer.
8. Make Your Blog a Branded Community
While some health businesses simply go the URL/blog route on their website, we prefer the branded community approach. Rae Wellness, for instance, has branded its blog Shine Culture and promotes it more as a community health journal than a traditional blog. This is yet another way to inspire trust within your customer base. It appears less promotional and more educational.
Instead of just calling your blog OUR BLOG, how could you brand it to tell consumers what you’re all about? How could it tell customers your mission and focus on their needs, not just selling products? This more subtle, branded community blog approach might be a better fit for your brand. Plus, the less promotional your content, the better it usually does in Google search! And the more likely it will be read, enjoyed, and shared.
9. Get Creative with Unexpected Multimedia Content
Sure, you can publish a great blog post. But so can your competitors. What can you feature on your blog that will elevate it and set it apart? We suggest incorporating video and other multimedia components to mix it up and help improve search engine performance.
Why not curate your own Spotify playlist, like Rasa has shared on their blog in the example above? Or film a 10-minute video that summarizes each blog post topic for those who prefer to consume visual content? How can you get creative with your blog and incorporate fresh, multimedia components to capture new customers and keep them coming back to your blog?
10. Capture Seasonal and Holiday Traffic
Consumers often discover new health and wellness products when they are performing searches that are relevant to holidays and trending events. Maybe they’re researching how to prepare a healthier Thanksgiving dinner for their family or how to tackle the tummy ache they always get after indulging in heavy holiday meals. Or, they may be seeking ways to trim down and tone up when January rolls around with its New Years’ resolutions.
Feature seasonal and trend-tracking content on your blog to capture traffic when you know your customers will be searching for info that could lead them to your products! You can even refresh this content each year to make the task less daunting. Google actually prefers it when you update your older content to make it more relevant for website visitors. Plan seasonal posts into your content strategy and write them ahead of time so you can make sure to publish them promptly.
11. Make Blog Content Easy to Share
Incorporate social media and email share buttons so your audience can easily send articles to their friends, families, and coworkers. You can add share buttons to the main image of your blog post, or use “sticky” sharing icons that they float down the page as your reader scrolls. Some brands also have sharable pull quotes throughout their articles. This allows your reader to quickly share their favorite quotes on their social feeds. This is especially popular for Twitter sharing.
12. Make It Scannable
When your content is long, there are more opportunities to lose the attention of your audience. To keep them focused, make sure your content is super scannable. Avoid a huge lump of text on a page. This can be hard to read.
Use bullet points, numbers, images or gifs, creative formatting, and color variance to break up your content and help readers find what they’re looking for quickly. You can also include a feature as Ritual has on their blog that summarizes the “Essential Takeways” of each post. We love this approach!
13. Promote Your Blog Content with Social Ads
Are you making the most of your blog content? One way to win customers over without them ever visiting your site is to target them on social media with ads. While there are many types of ads, we find ads that offer free educational resources and the promise of a discount perform best.
You can create ad sets that prompt social media users to join your email list, sign up for webinars and masterclasses, or visit your blog. How can you use your blog content creatively in your ad campaigns?
Want to Win Customers with Your Wellness Supplement Blog?
We hope these tips and examples have inspired you! If you still need help or want to learn more about how SEO can help you sell more products, reach out to us. And make sure to explore our other blog posts for more health industry-specific, free advice! We work with a ton of health coaches, wellness brands, and supplement companies, so we know what’s up.