by Caroline Maurer | Nov 15, 2020 | blog, Business
If you know us, you know we’re all about a well-defined marketing strategy. But to create and execute a marketing strategy, you need a digital marketing budget. And to do that, you need to decide how to allocate your marketing budget per channel efficiently and...
by Clair Jones | Nov 11, 2020 | blog, website design, Website Development
Shopify or WordPress? Which popular platform is right for your website? We build websites using both Shopify and WordPress, but each has its own unique benefits for small business owners. The good news? It’s easier than ever to launch or refresh your website on...
by Caroline Maurer | Nov 11, 2020 | blog, Content marketing
Let us climb up on our soapbox and proclaim this statement for all to hear: Content is still King! We will continue to shout this from the rooftops until every business believes in, understands, and experiences the value of content. So, if you’re asking...
by Caroline Maurer | Nov 10, 2020 | blog, social media marketing
Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged market, closes sales, and builds brand affinity and awareness. But how much should your business set aside of its marketing...
by Clair Jones | Nov 4, 2020 | blog, Content marketing, Instagram, social media marketing
Hashtags for Instagram are like a Google search for social media. Whether they’re hidden within a comment below your post or staggered in your caption, Hashtags are QUEEN. They help users find new content, widen the audience of your posts, and grow your...
by Caroline Maurer | Nov 1, 2020 | blog, Business, Content marketing
A standing ovation for you! 🙌🏻🙌🏻🙌🏻If you’re asking “How much should I spend on marketing” this year, then you’re already leaps and bounds beyond many small business owners. That’s because so many businesses fail to plan for the big...
