by Caroline Maurer | Jan 20, 2020 | blog, Business, Content marketing
A standing ovation for you! 🙌🏻🙌🏻🙌🏻If you’re asking “How much should I spend on marketing” this year, then you’re already leaps and bounds beyond many small business owners. That’s because so many businesses fail to plan for the big...
by Caroline Maurer | Jan 20, 2020 | blog, Content marketing, social media marketing
Ever feel like there aren’t enough hours in the day? Then you’re probably working for a nonprofit! As one person who’s slammed with the workload of five employees, it may seem impossible to give your Instagram account and social media marketing the attention it...
by Caroline Maurer | Jan 20, 2020 | blog, social media marketing
Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged market, closes sales, and builds brand affinity and awareness. But how much should your business set aside for its social media...
by Caroline Maurer | Jan 15, 2020 | blog, Paid social media advertising, social media marketing
Yes. I’m going to recommend yet another marketing tactic you need for your digital arsenal: paid social media advertising. That’s because it’s important! Brands continue to increase their budget for paid social media ads. In fact, it’s...
by Clair Jones | Jan 14, 2020 | blog, Content marketing, SEO
It can be hard and time-consuming to improve organic search ranking yourself! Especially if you aren’t an SEO expert. Many small business owners have quickly increased their chances of showing up first in Google results. But it takes dedication and investment....
by Caroline Maurer | Jan 7, 2020 | blog, Business, Entrepreneurship, Women-owned businesses
Let us preface this article by saying it’s not a shade parade; we love working with women and men! However, for all those good Adam’s apples, some bad ones spoil the bunch for women in the workplace. As women business owners and female entrepreneurs, we...
