by Caroline Maurer | Feb 7, 2020 | blog, health and wellness, social media marketing
So you know that Instagram is an important channel for building your health and wellness brand. But…where can you source images if you don’t have the resources to commission a photoshoot or pay a designer to create visual posts? Many businesses struggle to...
by Clair Jones | Jan 27, 2020 | blog, Content marketing, Facebook, social media marketing
Is Hootsuite auto-post your go-to for scheduling your social media? You’re not alone! Hootsuite is a time-saving blessing for many marketers and small biz owners (we love it for scheduling LinkedIn). It’s a set-it-and-forget-it scheduling software that...
by Caroline Maurer | Jan 26, 2020 | blog, Content marketing, social media marketing
The penalty-that-shall-not be named—the Instagram shadowban—strikes fear into many content markers’ hearts. As it should. Nobody knows how long this slap on the wrist for reckless hashtagging lasts. And while it does, Instagram’s algorithm blocks your...
by Caroline Maurer | Jan 21, 2020 | advertising, blog, social media marketing
Do you have a Pinterest marketing strategy? Depending on your industry, this social media marketing channel could be an invaluable tool for customer acquisition, building brand awareness, and getting a fantastic ROI! Since its launch a decade ago, Pinterest for...
by Caroline Maurer | Jan 20, 2020 | blog, Content marketing, social media marketing
Ever feel like there aren’t enough hours in the day? Then you’re probably working for a nonprofit! As one person who’s slammed with the workload of five employees, it may seem impossible to give your Instagram account and social media marketing the attention it...
by Caroline Maurer | Jan 20, 2020 | blog, social media marketing
Social media marketing has proven itself to be a lucrative, necessary, and highly effective channel. Social media connects you to an engaged market, closes sales, and builds brand affinity and awareness. But how much should your business set aside for its social media...
