Search Engine Optimization is a vital part of content marketing—whether you’re an owner of a small business, a marketing professional who wants to learn new skills, or anyone who is trying to develop a website.

Founders Clair Jones and Caroline Maurer were asked to teach a class on this very topic. If you want to learn the ropes about what SEO is, why it’s important, how you can optimize SEO on your websites, get yourself out of SEO penalty, and the basics you’ll need to know to begin outranking your competitors, watch their class, DIY Search Engine Optimization (SEO) for Beginners. It’ll teach you a thing or three, including taking you through a class project, that teaches you how to find short and long tail keywords and implement them in your website copy.

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