Social media scheduling software is often necessary.
In a perfect world, we would all have the time to post creative, strategic images and copy to our social media profiles each day. We would know the best content to share with our followers, intuitively know which posts perform the best and why, and have built-in radar that let’s us know what time of day our audience would love to see our content. Unfortunately, unicorns aren’t real. And most of us have to either pay a full-time employee or agency to manage our social media or buzz around (likely crying) attempting to do it ourselves with the help of social media scheduling software.
We, personally, really enjoy using a combination of live updates and scheduling to reach the social media goals of our clients. Here are a few of the most popular tools, along with the pros and cons of each. Each of these tools has strengths and weaknesses, so make sure to dig in and do a free trial before you choose which is right for your brand. Like us, you might be surprised which one you end up loving!
Pros: Good Customer Support for PAID Accounts, Works Well for Most Platforms
Cons: Price, Instagram Interface Limited
HootSuite is one of the most well-known social media scheduling software on the market. It’s been around for a while, and we happily used it when we first started our business. While it does a decent job of organizing and scheduling content for all platforms and has plenty of awesome features, we don’t love the user interface. It also has lackluster reporting features, and the user experience can be clunky and overly-complex. Especially for beginners. What we DO love about HootSuite is the bulk schedule feature. You can upload a month of content in a few moments using a .CSV file, including the date and time you’d like it scheduled. We also love it’s built-in content suggestion tool that helps you pick relevant content to share with your audience.
If you do choose HootSuite, we suggest shelling out for the paid plan for improved customer service and scheduling. With the free plan, you only get 30 scheduled posts per month and might wait a bit longer for a response from a customer service representative.
Pros: Great Customer Service, Intuitive Interface, Works for Main Platforms
Cons: Can Get Expensive, Doesn’t Have Integration with Niche Platforms
Another OG in the social media scheduling software world, Buffer has a cult following. Having been around for a long time, it’s a mature tool with less of the kinks that come with new kids on the block. They also have very responsive customer service. It’s great for beginners, with a seamless, easy-to-navigate interface. While it doesn’t have some of the bells and whistles HootSuite offers, it has much more dynamic reporting options.
The main drawback of Buffer is also it’s simplicity. It doesn’t allow you to interact with followers from within the tool, and it only allows scheduling on the main platforms. This is a great software for small business owners or social media managers, but might not be the best for agencies or freelancers on a budget.
Pros: Reporting Options, Works with Most Platforms, Great Option for Agencies
HubSpot is a great solution for agencies or companies with more than one brand under their business umbrella. While it isn’t the most intuitive social media scheduling software, it’s also not hard to master after watching a few videos. The reporting options are some of the best in the industry. You can pull reports for multiple clients, drill down to one, and even simplify data into bar charts ans line graphs. This is really useful when you’re a social media professional who needs to be able to translate hard data into digestible, useful insights.
The price is definitely not cheap, so this might not be a feasible solution for small business owners on a strict budget.
Pros: Visual Planning, Intuitive Interface, Affordable Pro Features
Cons: Instagram Only
We absolutely LOVE Planoly. If we could social media marry it, we would. It’s stunning, visual interface and easy-to-navigate planning options are a blessing for social media influencers. While it isn’t ideal to use a secondary tool to manage your Instagram, Planoly bridges the gap where other scheduling tools fall short. We suggest this tool for those who want a better solution for Instagram in addition to their main scheduling software.
Pros: Affordable, More Reliable Than Many Software Options We’ve Used
Cons: Not as Visually Pleasing as Some Competitors