Wellness is a $4.5 trillion industry that’s growing by the day. This is fantastic news if you own a natural health and wellness business. The demand for your products and services is there! However, an oversaturated market also poses challenges. For instance, how do you get your brand to stand out from the crowd if there are hundreds of companies that have a similar business model? Enter natural wellness SEO. Improving your organic search results can put you ahead of the competition. Because no one can give you their business if they can’t find your business. Right?
That being said, Search Engine Optimization, or SEO, seems daunting to most business owners. With number heavy metrics and ever-changing algorithms, you may feel overwhelmed. We won’t sugar coat it for you, natural lifestyle SEO can be tricky with FDA and compliance guidelines. Even trickier with lots of content to compete with. But don’t worry, you can start making SEO improvements with the help of our 17 best SEO tips for natural wellness brands.
1. Do an SEO audit once or twice per year.
The SEO landscape changes quickly. What may have been a natural lifestyle SEO best practice a few years ago has likely changed as search engines continue to tweak algorithms. So how do you make sure your site is compliant with SEO guidelines and health and wellness rules and regulations? Do a routine checkup in the form of an SEO audit.
An SEO audit delivers strategic content ideas, competitive research, keyword research, site speed information, and website development issues that need to be addressed (like broken links and mobile responsiveness). If you choose an SEO agency like Witty Kitty, your SEO audit also includes implementation. That means all of that keyword research data, site speed diagnostics, and other website development problems we uncover will be addressed during your SEO audit. You’ll walk away with a site that’s better optimized for SEO, much improved from a UX perspective, and ready to be indexed by Google and other search engines. In English: your site will be better equipped to rank at the top of search results.
Aim to do an SEO audit once to twice per year. And if you’re just launching a website, do an SEO audit first! You’ll need this information to write your website copy and come up with the messaging structure of your entire site. Trust us, SEO is the foundation of a solid marketing strategy. Don’t skip this vital step!
2. Use a consistent URL structure.
URL structure is another important part of natural wellness SEO—and SEO for every business. For the best results, keep your URLs short and sweet. Use dashes between words instead of underscores. Incorpoate keywords and your focus keyword. Also, try to avoid adding dates to URLs. As you update content annually, you’ll break links. You can fix this on your own website, but if you get any press mentions or do link building on external websites, you’ll lose valuable backlinks.
This is an example of a bad URL Structure: www.healthandwellness.com/shop/onlinestore/products/oils/37903
This is an optimized URL structure: www.healthandwellness.com/shop/TopicalCBDCream
3. Use keywords to publish content regularly.
You should publish at least one SEO blog once per month, using a variety of natural lifestyle SEO keywords. It may be tempting to churn out a quick 500 words, but 800-1,200 is best for SEO (at the moment). This word count ensures you have enough information for your visitors to read—improving time on page and reducing bounce rates. All things SEO awards you for! Cross-promote your content to also drive more website traffic and referral traffic to your site. You guessed it, another big deal for SEO.
4. Don’t steal copy or duplicate content! This includes your own site.
Not to sound like your high school English teacher, but don’t plagiarize! You may think you have found a sneaky shortcut to improving your SEO content, but duplicate content will get flagged or removed from rankings. This can send your site into penalty, which means it’s not even an option in search results. If people search for relevant keywords, your site won’t ever get pulled up. Bottom line: don’t copy from other websites or even from your own content! Every word on your website must be rephrased and 100% unique.
5. Upgrade your site from HTTP to HTTPS for added security and SEO points.
HTTPS is super important for your own website’s security. Additionally, it also affects the way your website ranks. If you’re not already using HTTPS (instead of HTTP), it’s time to make the switch.
6. Install an SEO plug-in on your website.
Feeling overwhelmed and don’t know where to start with SEO? SEO plug-ins and tools like Yoast teach you about SEO as you go. Let these helpful tools show you the ropes of natural wellness SEO, and you’ll be a pro in no time.
7. Optimize your title tags.
Okay, listen. All of the tips on this list are important, but this one is really important. Title tags are a fundamental part of any natural lifestyle SEO strategy because in many cases, title tags are the first thing search engine spiders take into account when ranking your content. Don’t use any duplicate tags, and again, keep your tags short and sweet on all images and videos.
8. Disavow bad links to your website.
Hey, it’s nothing to be embarrassed about: everyone gets links to their website from unsavory sources. Why? Because these little creepers love to try and ride the coattails of your hard-earned domain authority. Or, if you hired a black hat link builder, they will have caused this to happen (no bueno). If you run a backlink check and find you have links on uncredible sites, you need to disavow bad links to Google. Otherwise, Google will discredit and downgrade your ranking. This is just a part of the regular SEO upkeep for your natural wellness SEO strategy. Nbd.
9. Learn how you can outrank competitors through SEO content.
During your SEO audit, you’ll receive information about your competitors and the keywords and content they rank for. This information is worth its weight in gold. Look at the things your competitors do right from a UX and SEO perspective. Then, brainstorm ways to reimagine your own content and leave your rivals in the dust.
You always want to make content your own (remember duplicate content we chatted about above). You also want to make sure it does the best job of answering a question or providing info for users. That way, people will naturally flock to your content because it’s the most useful. In turn, your SEO points will continue to go up and you will begin to outrank competitors.
10. Refresh or delete old blog content.
Google favors websites that keep things fresh. So, if you haven’t periodically updated your content (at least annually), it’s time to give your archive a makeover! This means deleting old articles and updating some with more relevant information. If you update content, make sure to include new info and stats so the article is better than it was. Also, always include an editor’s note saying when the original article was published and when it was refreshed. Google likes to see this to ensure you don’t just change publish dates. That’s an SEO no-no.
11. Run PPC ad campaigns.
Don’t have the patience to wait six to 12 months to see your organic SEO ranking improve? Then, running PPC ads may be for you. Investing in PPC ads can give you ideas for keywords to use on your website, and vice versa! Any keywords you find during your SEO audit can be used to improve results for your ad, too. Of course, if you do PPC ads, also create landing pages.
12. Fix website issues you discover during your SEO audit.
If you do an SEO audit, listen to the results, and make changes! That means investing in the website development needed to improve site speed, responsiveness, and other UX recommendations. A reputable website designer or developer can fix responsiveness, site speed, and 404 broken links that could downgrade your SEO ranking.
13. Revamp your website content and hierarchy.
Depending on the results of your audit, you may need to tweak your SEO website content and content strategy hierarchy. This can include anything from adding new parent pages to totally restructuring. No matter if you do a huge overhaul or make little fixes here and there, rethinking your website content to include intuitive UX and a smooth customer journey is essential for SEO.
14. Add SEO optimized video.
Video killed the radio star, but video will definitely not kill your digital marketing efforts. On the contrary, video marketing will give your organic SEO content life. If you’re able to produce your own video content, it can be a huge boost to your SEO ranking among natural wellness brands. So put on your director’s cap and get ready to call action! And don’t forget to include a summary of your video and tags so search engines can crawl this content and put it in front of clients, customers, and/or patients.
15. Use Google Analytics and SEO tools.
If you’re not using Google Analytics in 2020, what are you waiting for? This SEO tool is essential and FREE! Use it to gain insight into your page views, user demographics, and more. When it comes to your natural wellness business, knowledge is power. You can have your website developer sync your website and Google Analytics if you don’t know how to. Also, consider using free or subscription-based SEO tools to do your own quarterly or yearly keyword research. SEM Rush, Screaming Frog, and Moz are user-friendly and offer lots of insights.
16. Set Up and Optimize Your Google My Business Listing
Google My Business and Google Maps are essential free tools to improve your natural lifestyle SEO—especially if your business is local. It doesn’t take long to create a GMB profile and doing so will help your business show up in Google Maps. If you’re a local business, this is huge because over 85% of people who search for a business head to that location within one day. Ignore your GMB, and your competitors will be happy to welcome these new customers instead of you.
Also, don’t confuse your Google Maps or Google My Business ranking with SEO. While having these profiles helps your SEO, it does not indicate the health of your website’s organic SEO. You still need to work on your website in order to improve your organic search rankings.
17. Start on your SEO optimization ASAP!
SEO for health and wellness brands is like planting a garden—you’re not going to get juicy, ripe tomatoes right away. It takes time to properly sow your SEO seeds and then let them grow. Metaphor aside, it can take anywhere between six to 12 months before you can harvest the fruits of your labor, so get started today!
There is so much you can learn about SEO, but start with these tips and you’ll be headed in the right direction. Still feeling overwhelmed by Search Engine Optimization for your health and wellness brand? Witty Kitty is happy to help! Contact us today and let us help you achieve your natural wellness SEO dreams.