Is it possible to write SEO-friendly content that people want to read? Yes! In fact, great SEO writing creates audience engagement—and vice versa. Try the following tips to write better content today.
1. Write SEO-Friendly Content Based on Popular Searches
The good thing about SEO keyword research? It tells you what people want to read. Conduct keyword research to find long and short tail keywords relevant to your business. Choose keywords with high, medium, and low search volume to diversify the ease and difficulty of ranking for these terms. Then, create a list of content ideas about these keywords.
As long as your content features more/better information, usefulness, and entertainment than other published pieces, you’ll be good to go. The search engines will rank your content because people actively search for it. Plus, your audience will be happy to find something they seek.
2. Format With Headlines and Subheads
Formatting for SEO-friendly content also makes it easier for your readers to scan and find what they need. Use H2s, H3s, headlines, subheads, and bullet points to break up your content. Search engine spiders crawl these eye-catching placements first for keywords. Your audience does too.
3. Write Like a Human and Don’t Keyword Stuff
Using keywords is important and necessary. However, keyword stuffing isn’t fun for anyone to read—and it won’t help your SEO. Algorithms pay more attention to engagement, bounce rates, and time spent on a page than keyword stuffed content. Isolate your keywords for each content piece. Include terms in the title, your first paragraph, and one H2. That’s all you really need to do to ensure your keywords get noticed by SEO spiders—and don’t annoy your readership.
4. Link to Relevant Content
Link out to high domain websites and sources to improve your page’s SEO and interest for users. This also includes linking to your own website content! While your audience will appreciate the easy guide to topics of interest and verified data sources, SEO rules will reward you for crosslinking.
5. Write Longer Blog and Resource Content Articles
The rules of SEO-friendly content constantly change. However, the word count du jour is 1,200–2,000 words for optimal SEO value. Writing longer content pieces provides more information for readers, keeps them on your page and website longer (SEO points!), and allows more room for video and images. Which brings us to our next point…
6. Incorporate Video and Images
Video ranks higher than any other content type. A.K.A., video is extremely SEO-friendly. High-quality images also provide you with a chance to include more alt tags and descriptions for search engine spiders to crawl. Not to mention, users love video and visual content, so spending time on video and imagery is worth it.
7. Make Your Content Useful and Unique
Search engines won’t like it if people bounce quickly from your pages—indicating your content isn’t useful for them. Readers also won’t come back if you don’t offer something they want, need, and can’t find elsewhere. Quality is key to SEO-friendly content that your audience loves too.
If you invest time and money in content marketing, spend a little extra to ensure your blogs, articles, and social posts are SEO-friendly and something your audience wants to consume.