In case you didn’t know, crafting effective case studies for green businesses and sustainable brands is kind of our thing. You have smart, thoughtful clients—and you don’t want to put them to sleep with a boring, dry case study. Right? Unfortunately, most of the case studies you’ll read from solar installers, sustainability consultants, eco-conscious construction companies, and green architectural firms are snooze-fests—even to the most tech-nerdy of us. Sure, you could accept this as the standard. Or, you could breathe life into your case studies and make them informative, entertaining, and persuasive pieces of content that consumers and industry leaders alike will want to read. 

Your customers want to know who you’ve helped and how you helped them. A great case study shows future clients what you can do for them and why your business is better than the competition. Is your product the most innovative? Does your customer service team go above and beyond? Are you leading the charge on a particular new technology in your industry? 

Here are seven ways to better showcase your data-driven customer and product success stories through strategic case studies.