get to know our hbics

Savvy, approachable, competent AF, and reliable. That’s our two leading ladies in a nutshell. But if that’s not enough of an introduction, allow us to elaborate…

After working in the business for over 20 collective years, the planets aligned and put founding partners, Clair Jones and Caroline Maurer in the same room. Together, they shared their knowledge, passion for generating results, and major distaste for industry jargon and stale marketing strategy.

Once united, the two-woman show set out to build a boutique digital marketing agency. Today, the duo helps brands slay.

clair jones

Co-founder and Chief Strategy Officer

My greatest loves in life are writing and psychology—understanding what makes individuals and groups tick. I’ve always been fascinated by finding the motivation behind the action, the emotion hidden in the facial expression, or the coded meaning of what people choose to say versus what they are thinking. This is one of the many reasons I love to cultivate content that engages, enriches, and, most importantly brings in the links and brand recognition that can take a site from search engine hell to optimized heaven. 

I started writing creatively when I was very young, and continued to explore the written word in high school, where I published a very controversial underground student newspaper, which I distributed by tossing on the floor and slipping into lockers. It was very cool, and I was even cooler. 

In college, I continued the trend by committing myself to journalism and sociology. I learned not only how to write for mass consumption, but also how to research, interview, and charm the pants of pretty much anyone for long enough to guide them to a mutually beneficial (usually) quote. When I graduated I found that news writing didn’t thrill me. I enjoyed feature stories and profiling interesting individuals, but had no love for straight reporting. I wanted to tell stories. 

After a stint in Washington D.C. doing public relations and placing clients on popular radio programs, I started blogging. From there I learned more about the editorial process for online publications–when and why they publish, what they want from a pitch, and how I could effectively give them everything they needed to publish my content. I found myself contributing to Huffington Post and Forbes, and placing content pieces in USA Today, Elle Decor, TIME, and many other respected publications. I now bring that expertise to Witty Kitty, and seek to bring recognition to our brands by strategizing content that is so amazing it practically sells itself. 

I bring together digital public relations, blogging, content strategy, and technical SEO. 

Think we’d be a great fit? Send me an email at or fill out our contact form. I’ll schedule a free 30-minute consultation to get you on the right track.

caroline maurer

Co-founder and Chief Creative Officer

From a young age, I wanted to create. Whether that was making “stews” out of grass and twigs in the backyard or creating sculptures from mangled bits of metal. Let’s just say, I played around in dress-up clothes for a little longer than was socially acceptable. 

Fast-forward to senior year in college when my social awkwardness had diminished, but my passion for creativity had not. At this job-seeking  juncture, I was in the midst of a quintessential mental breakdown. When my mom said, “Caroline, relax, you should just be an idea-maker” I literally laughed out loud and scoffed at her lofty notion. Something so fun and perfect simply didn’t exist! I was doomed to toil in some boring office job until retirement saved me. Only Tom Hanks could jump on lifesize keyboards all day-long. 

That is, until I found out copywriting was a thing. (Thanks, mom) 

With copy, I was able to combine all of my strengths: creative thinking, strategic plotting, and the written word. I quickly applied for a job in Manhattan as a junior copywriter at an advertising agency. I hit the ground running on work as diverse as campaigns for animal welfare advocacy organizations to magical consumer empires (rhymes with Shmizney). 

While my career has taken me up and down the Eastern Seaboard, across the country, and into many offices, only the scenery has changed. What remains constant is my drive to create and the inspired way I do so.

Witty Kitty not only makes my obsession with cats painfully obvious, but allows me to use my creative capabilities to help businesses grow.

I bring together digital public relations, blogging, content strategy, and technical SEO.

Get in touch with me at or fill out our contact form to set up a free 30-minute consultation with yours truly. At the very least, it’ll give you some food for thought about what you can do in-house to improve your biz.

Want to Chat?

Get In Touch! Clair and Caroline will set up a free 30-minute consultation to give you some insights into better digital marketing practices—no strings attached.

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Don’t miss your FREE 30-minute content marketing consultation with our co-founders. (a.k.a. free advice)

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