Content Strategy

 We do everything when it comes to content—from social media management to white papers, case studies, eBooks, SEO optimized blog posts, and more. If your marketing project involves the written word, chances are, our copywriting team can help you.

SEO-friendly Blog Content

Love it or hate it, content isn’t going anywhere. Sorry, not sorry. It’s one of the most impactful ways for you to improve your Google search ranking and get more organic traffic.

We advise brands publish no fewer than two pieces on content on their websites per month. Why? Because of what we just mentioned: supportive SEO optimized blog content helps improve your search engine ranking, encourages customers to spend more time on your site, and delivers what customers need. And when they find what they need, they’ll come back for more.

That being said, every piece of content you produce needs to be entertaining, educational, and relevant. It also needs to balance SEO best practices without sounding a robot. Because keyword stuffing is so 2016.

We pride ourselves on crafting exceptional video and written content to compete with all the noise on the interwebz. We can help you create strategic blogs based on popular keyword search terms we uncover in an SEO audit—or ideas you want to bring to life.

Website Copy Optimization

Does your website copy boost SEO and increase conversions? Do website visitors bounce from pages in the blink of an eye? That’s a telltale sign that your content probably needs some tzusing. Because your customers need to understand your product or services immediately and find what they need on your site quickly. That’s what UX is all about. Lucky for you, we’re masters in this arena. Sometimes a small copy tweak makes a HUGE difference. And sometimes a website content overhaul needs to happen to restructure your messaging and customer journey. Whatever the diagnosis, we’ll help you reach your goals and give your website content a much needed makeover. This includes bringing in brand voice.

Case Studies and White Papers

Case studies and white papers speak for themselves—showcasing your data driven results and success stories. Let us help you turn your most successful projects into engaging case studies and white papers. If you think this type of content is a snooze, think again! We take an editorial and human interest spin with every case study and white paper. We often conduct original interviews to add flavor to your story as well as industry statistics, visuals, graphs, and charts. Put your best foot forward and earn valuable media mentions and SEO links with this type of shareable business content.

eBooks and Webinars

eBooks and webinars are an amazing carrot to dangle in front of your target customers to build email lists and leads. Whether or not you gate these pieces of content, we can help you craft something valuable for your customers and clients. Because at the end of the day, happy, fulfilled customers and leads become loyal patrons, clients, and/or patients for life.

RELATED BLOG POSTS

 

 

How (and Where) to Get More Online Reviews

How (and Where) to Get More Online Reviews

by | Jan 4, 2021

The average customer says they’re willing to shell out 31% more money at your business if it has great online reviews. And customer interest in reviews continues to grow.

In 2020, 87% of consumers said that they research reviews of local businesses online. In 2019, 81% did and in 2018, only 86% of consumers were likely to read a review. A whopping 93% of customers consulted an online review in 2020 before making a purchase. And if they read a poor online product review? Ninety-four percent say this would convince them to avoid your business.

Are you willing to risk losing 22% of potential customers because of just one negative review? Then it’s fair to say that how actively you manage your online reputation matters. A LOT.

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Hashtags for Instagram: Tips and Tools for Hashtag Research

Hashtags for Instagram: Tips and Tools for Hashtag Research

by | Nov 4, 2020

Hashtags for Instagram are like a Google search for social media. Whether they’re hidden within a comment below your post or staggered in your caption, Hashtags are QUEEN. They help users find new content, widen the audience of your posts, and grow your potential to gain new followers. On Instagram especially, hashtags can be a powerful tool to help you grow your brand. 

If you’re curious about tips and tools to bring your #hashtaggame to the next level, keep reading. 

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so what are you waiting for?

Get in touch! We start every meet and greet with a free, 30-minute content consultation. Get marketing advice from our co-founders—no strings attached.