Content Strategy

We do everything when it comes to content—from social media management to white papers, case studies, eBooks, SEO optimized blog posts, and more. If your marketing project involves the written word, chances are, our copywriting team can help you.

SEO-friendly Blog Content

Love it or hate it, content isn’t going anywhere. Sorry, not sorry. It’s one of the most impactful ways for you to improve your Google search ranking and get more organic traffic.

We advise brands publish no fewer than two pieces on content on their websites per month. Why? Because of what we just mentioned: supportive SEO optimized blog content helps improve your search engine ranking, encourages customers to spend more time on your site, and delivers what customers need. And when they find what they need, they’ll come back for more.

That being said, every piece of content you produce needs to be entertaining, educational, and relevant. It also needs to balance SEO best practices without sounding a robot. Because keyword stuffing is so 2016.

We pride ourselves on crafting exceptional video and written content to compete with all the noise on the interwebz. We can help you create strategic blogs based on popular keyword search terms we uncover in an SEO audit—or ideas you want to bring to life.

Website Copy Optimization

Does your website copy boost SEO and increase conversions? Do website visitors bounce from pages in the blink of an eye? That’s a telltale sign that your content probably needs some tzusing. Because your customers need to understand your product or services immediately and find what they need on your site quickly. That’s what UX is all about. Lucky for you, we’re masters in this arena. Sometimes a small copy tweak makes a HUGE difference. And sometimes a website content overhaul needs to happen to restructure your messaging and customer journey. Whatever the diagnosis, we’ll help you reach your goals and give your website content a much needed makeover. This includes bringing in brand voice.

Case Studies and White Papers

Case studies and white papers speak for themselves—showcasing your data driven results and success stories. Let us help you turn your most successful projects into engaging case studies and white papers. If you think this type of content is a snooze, think again! We take an editorial and human interest spin with every case study and white paper. We often conduct original interviews to add flavor to your story as well as industry statistics, visuals, graphs, and charts. Put your best foot forward and earn valuable media mentions and SEO links with this type of shareable business content.

eBooks and Webinars

eBooks and webinars are an amazing carrot to dangle in front of your target customers to build email lists and leads. Whether or not you gate these pieces of content, we can help you craft something valuable for your customers and clients. Because at the end of the day, happy, fulfilled customers and leads become loyal patrons, clients, and/or patients for life.

RELATED BLOG POSTS

What Are Content Buckets and Why Your Content Strategy Needs Them in 2020

by Caroline Maurer | Jan 28, 2020

Your business or medical practice has many audiences. So how do you communicate your mission, offer value to customers and/or patients, and talk to each nuanced demographic equally? By creating content buckets and publishing content in each category at regular intervals. Here is our guide to incorporating content buckets into your 2020 content strategy.

Content Marketing for Chiropractors: 20 Tips for 2020

by Clair Jones | Jan 27, 2020

As a chiropractor, your digital marketing competition can seem as stiff as your patients! That's where strategic content marketing for chiropractors can help. Producing SEO-friendly content and videos on your website and blog boosts your rankings in Google searches,...

Hootsuite Auto-post: 4 Reasons You Should Rethink Using it for Facebook

by Clair Jones | Jan 27, 2020

Is Hootsuite auto-post your go-to for scheduling your social media? You’re not alone! Hootsuite is a time-saving blessing for many marketers and small biz owners. But, in reality, you may be shooting yourself in the foot by exclusively using Hootsuite auto-post to keep your Facebook page fresh.

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