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Pinterest is where shoppers go to dream, plan for purchases, and shop. Promote your organic pins to get in front of more qualified customers, clients, and/or patients. We’ve seen great success with strategic paid ad campaigns on Pinterest Business accounts—especially for health and wellness, artists, nutrition and supplements, dentists, dermatologists, and many more clients.
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So you know that Instagram is an important channel for building your health and wellness brand. But…where can you source images if you don’t have the resources to commission a photoshoot or pay a designer to create visual posts? Many businesses struggle to generate enough photos and videos to keep their Instagram channels fresh. No matter your budget, your health and wellness brand can make this process easier! Here are five Instagram marketing tips to help you source images and maintain a steady stream of engaging and likable posts.
Is Hootsuite auto-post your go-to for scheduling your social media? You’re not alone! Hootsuite is a time-saving blessing for many marketers and small biz owners. But, in reality, you may be shooting yourself in the foot by exclusively using Hootsuite auto-post to keep your Facebook page fresh.
The penalty-that-shall-not be named—the Instagram shadowban—strikes fear into many content markers’ hearts. As it should. Nobody knows how long this slap on the wrist for reckless hashtagging lasts. And while it does, Instagram’s algorithm blocks your profile from new users’ feeds. Gasp! Because of the notorious shadowban, some marketers have stopped using hashtags entirely. That’s a problem in itself. Here’s why and how you should absolutely still be using hashtags in your social media marketing strategy on Instagram—plus a few ways to determine if your account is in penalty.
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